60 years China Garment Memorandum

In the 60 years since the founding of New China, the Chinese garment industry has experienced hardships and also experienced success. 1949 1949, when the founding of new China, almost no garment industry in our country, but only the textile industry. People wear their own clothes to buy cloth to do, or to find tailor to do. At that time, the lack of a national economy and the export of textiles were the mainstay industries for foreign exchange. Exports were also made of primary products, generally raw cotton and yarns, at most un-dyed white cloths, almost the same as the raw materials for export. In 1957, in 1957, three cotton producers such as Zhou Yaoting came together to respond to the call of the state to "organize small handicraftsmen," and set up a small factory --- Hong Kong Knitters. This is the predecessor of Hongdou Group. In the 1960s and 1970s, this small factory had played cotton balls, crossed brooms and started to make clothes again. It has been undulating in the tide of the times. In 1992, this renamed company has a resounding name --- Hongdou Group. 1976 In 1976, a young man named Gao Dekang in Shajing Village, Baicao Town, Changshu City, Jiangsu Province initiated and organized a sewing group with only 11 individuals and 8 old and new foot-operated sewing machines placed in a borrowed In the house, the start-up fund is everyone's move together. This sewing group is Bosideng's predecessor. 1979 1979, Li Rucheng and several other educated youth with 20,000 yuan starting from the placement of educated youth, comes with ruler, scissors, in a basement set up Ningbo youth garment factory. Later, the famous Youngor is born out of this young garment factory, the brand Youngor also stems from English younger (younger). In the spring of 1979, the French fashion designer Pierre Cardin was invited to hold a fashion show in Beijing's Palace of Culture which was then called the "Garment Watching Society". For the first time, people knew that "the world outside is very exciting." Clothing people vaguely felt that the "trademark", or "brand", its significance does not seem to be just the clothes under the collar that piece of cloth. In 1980 1980 November, China's first fashion model show team --- Shanghai clothing company clothing demonstration team was established. At that time, not called "fashion" called "clothing", not called "model" called "performance", with special emphasis on the amateur nature and "clothing workers" status. At the beginning of 1981, in 1981, due to restrictions on export quotas, the labor-intensive protective gloves, which were the leading products, were temporarily discontinued. Chairman Chen Yulan went abroad to study with three workers. The following year, after successfully carrying out the first processing project of Jimo, she signed the first offsetting trade project of knitting underwear with Hyogo Trading Co., Ltd. in 1984 and took a cross-industry operation The key step, and gradually become China's leading textile knitting enterprises. 1986 1986 October 10, the State Council decided that the garment and silk textile industry under the Ministry of Industry Management. November 28, according to the State Council on the decision of the garment industry under the unified management of the Ministry of Textile Industry, China National Garment Industry Corporation formally handed over to the Ministry of Textile Industry. The entire apparel industry, including the light industry system of China National Garment Industry Corporation and other systems of apparel industry, all under the unified management of the Ministry of Textile Industry centralized. December 6, 1986, China's first fashion trends released. 1988 May 10, 1988, China's first nationwide fashion science, engineering, art as the main body of a new type of clothing education higher institutions --- Beijing Institute of Clothing was established in Beijing. August 6, 1988, China Fashion Research and Design Center proposition, the Ministry of Textile Industry project of China's first "China's garment industry development strategy research" research project, in Beijing by experts. Wu Wenying, minister of the Ministry of Textile Industry, stressed that it is necessary to take clothing as the "leader" to better promote and develop China's textile industry. In 1989 1989 October, China's first best mannequin performing arts contest held in Guangzhou, selected the top ten models. It also became the predecessor of the new Silk Road Model Competition. Chen Muhua, vice premier of the State Council who was in the Pearl River at the time, led a dozen ministers to the tournament. This is the first time in China's model development history, officially organized, in the actual sense of the national model contest. In 1989, Zheng Yonggang came to Shanshan predecessor --- Ningbo Yongkang Garment Factory. He claimed to be "do not understand clothing," he was later known as "General Patton in the Chinese garment industry." Shanshan promotion brand was originally in front of shopping malls hanging large banners, or let the old lady wearing a print "Shanshan" T-shirt in the park dancing. Later, Zheng Yonggang thought of advertising on the television, "Shanshan suit, not too smart" to become the most classic Chinese clothing ad. 1993 1993, Wenzhou. Zheng Yuanzhong, Chen Min, Wu Bangdong "Taoyuan three knot", founded Zhuang Ji. May 14, 1993, the first China International Clothing & Accessories Fair (CHIC) opened in China World Trade Center, world-class fashion designer Valentino, Ferre, Pierre Cardin and 400 apparel companies at home and abroad have witnessed this A history. Subsequently, CHIC held annually in Beijing. China International Clothing & Accessories Fair along with the development of China's garment industry and continue to grow. At present, the exhibition covers an area of ​​100,000 square meters, bringing together over 1,000 exhibitors from over 20 countries and regions with more than 120,000 professional visitors. China International Apparel & Fashion Fair not only has become the largest apparel trade fair in Asia, but also a recognized annual event in the apparel industry in China. It has become the best platform for apparel market development, brand promotion, business negotiation and international exchange. August 1993, New China's first fashion magazine --- "fashion" founded. A year later, "China Fashion Weekly", "Clothing Times" come out. March 24, 1994, by the Wenzhou Golden Triangle Garment Factory director Liu Songfu and other entrepreneurs initiated the establishment of the Wenzhou City Chamber of Commerce. This is the first non-governmental chamber of commerce in China's clothing industry and the first clothing chamber of commerce to elect the vice president and vice president by way of difference. 1994 1994, Zhou Chengjian created Metersbonwe, he successfully used the virtual business model for the Chinese garment industry has created a miracle. August 2008, Smith Barney apparel market. 1996 On April 26, 1996, Du Yuzhou published the strategic plan of "Famous Teacher Project" at the National Apparel Industry Working Conference. Subsequently, Shanshan Group to 4 million yuan annual salary to employ Zhang Zhaoda, Wang Xinyuan any designer, set off waves in the industry first. Younger, Septwolves and other companies have responded. Wu Xuewei, Liu Yang A large number of outstanding fashion designers have mushroomed to become China's cutting-edge fashion. 1997 March 1997, China International Fashion Week predecessor --- Beijing International Fashion Week. Starting from this year, China's largest fashion week will begin in Beijing and is scheduled to take place in March and November each year. In 1997, the National Textile and Apparel Industry Working Conference formally proposed the "Master Project" and "Famous Brand Project" strategic declaration. In the same year, in the work report of China National Garment Association, the well-known "Three" (famous enterprises, famous teachers and brand-name) projects were formally put forward to establish the development direction for the Chinese famous brand clothing strategy. December 6, 1997, the first National Fashion Designers Congress held in Beijing, the first China Fashion Designers Expo held in Beijing. 2002 January 1, 2002, Lee Lang hired Chen Daoming as the brand image of the spokesman. Chen Dao-ming's superb acting skills, clean and refined and refined, coupled with "lonely master" -like temperament, so that consumers agree with Chen Dao-ming at the same time also recognized Lilang. 2004 On April 25, 2004, at the National Garment Industry Working Conference, Du Yuzhou stated in his work report on the industry titled "Grasp and Use Important Strategic Opportunities and Vigorously Promote Famous Brand Strategy of Chinese Garments" Three Important Reasons to Promote Famous Brand Strategy. He believes that the scale of China's garment industry dominate the mainstream market in the world and promoting the brand name strategy of China's clothing industry has become an objective need for the upgrading and sustainable development of China's garment industry. Now, the Chinese garment industry has been fully qualified to enter a new stage of "brand strategy" that vigorously develops its own brand and increases the added value of its products. In order to successfully implement the "Brand Strategy", Du Chau stressed that it should enhance the international competitiveness of the apparel industry in the three focuses of "quality, innovation and rapid response" as the focus of its efforts to promote the "brand strategy" of Chinese apparel. 2005 February 2005, white-collar workers in Beijing Lufthansa Friendship Mall store sold a unit price of 480,000 yuan in fur clothing, to achieve China's garment industry, "let Chinese fashion to sell the price of luxury cars," the dream. 2006 年 1 October 2006, Giffen in the spring of 2007 Paris Fashion Week release "door." This is the first time Paris Fashion Week has accepted Chinese designers and brands into the official release list. Xie Feng said: "With an excited mood to share with you at this moment, for this moment of arrival, I and my colleagues for a total of 20 years." 2007 2007, Chinese designers and Chinese brands have in the world Big Fashion Week debut: In 2007 January, Ji Wenbo and Lee Lang brand appeared in Milan Men's Week. February 2007, Marco can carry a useless brand in Paris Fashion Week release. 2007 February, 2007/2008 autumn and winter Carbine men's conference in New York Fashion Week success. July 3, 2008, Mark's useless "luxury of poverty" performance "for the Paris Haute Couture Week". 2008 On January 22, 2008, Youngor bought the Singapore-Malaysia group, the men's business unit of KELLWOOD Inc., a US $ 120 million net asset value. This is not only China's apparel industry so far the largest overseas acquisitions, but also the most potential for Chinese enterprises overseas mergers and acquisitions. Through this acquisition, Youngor not only gained ODM processing business in 14 production bases and more than 20 brands at home and abroad, but also got 5 authorized licensing brands, and also mastered an excellent team with decades of international brand management and design experience. A sales channel accessible to hundreds of U.S. department stores, a powerful logistics system. On September 23, 2008, Bosideng Men's Wear opened two 200-square-meter boutiques in the bustling area of ​​Suffolk, England and Lincolnshire. Opened a Chinese independent men's brand store landing in Europe precedent. As early as 2005, Bosideng Men took the lead to enter the European market with original Chinese brands and signed British exclusive rights to the British men's clothing brand GREEWOODS for sale in 87 chains across the UK. Bosideng Men's sales have risen year after year, accounting for Greenwoods total sales of clothing 1/3. 2009 On February 16, 2009, Shanshan Group Co., Ltd. and Itochu Corporation in Japan signed a comprehensive strategic cooperation agreement with Ningbo. Shanshan Investment Holdings Limited transferred its 25% stake in Shanshan Group to Itochu and transferred its 3% stake in Shanshan Group to Itochu (China) Company Limited. Top ITOCHU Corporation said: "Although the financial crisis in the world will have an impact on the Chinese apparel market, Chinese consumers are paying more attention to premium brands and their growth potential in the medium and long term is still huge." On March 25, 2009, Carlyle Capital Group, a global private equity firm, announced that it has invested 150 million yuan in Gelesi. Xia Guoxin, chairman of Song Lixin, said that Song Lixin accepts international capital injection under the condition of "not bad money" and mainly values ​​Carlyle's international background and global resources.

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