On March 18, the 23rd China International Apparel & Fashion Fair (2015CHIC) opened in Shanghai. Balabala debuted with MiniBalabala, Mongdodo and Sarabanda, the three new children's wear brands under the Semir Group, to showcase the Group's multi-brand strategic layout for children's wear internally and externally. The exhibition site, the professional and dealer customers Balabala and Mini Balabala, Mongdodo, Sarabanda and other new brands have expressed strong interest and strong interest in the match with the diversification of style, excellent high-quality workmanship, in the "Romantic innocence" as the theme of the creative pavilion, all let guests linger, frequently asked, full of praise. In addition, subject to the impact of the professional performance of on-site brands, products and people in various fields, compared with previous years, guests had a more intense purpose when negotiating. All of them extended their olive branch to the four major children's clothing brands for further cooperation. Balabala has long been focusing its research on consumer lifestyles, needs and children's wear segments in the children's industry. In recent years, while consolidating its main brand Balabala, the brand has further realized its multi-brand operation mode to meet the increasingly differentiated needs of consumers through the new children's wear brands Mini Balabala, Mongdodo and Sarabanda. This mode has also been highly recognized by guests on the scene, some professionals believe that the future development of the children's clothing business has great potential, Balabala's brand and products in the industry has become the industry leader, so very optimistic about the Semir Group's market segmentation of children's wear plate strategy , Approving and looking forward to the new-born brands such as Mini Balabala and Mongdodo, which systematically construct their brands while taking into consideration product professionalism, fashion and cost-effective operation. The scene through the mature terminal store real image, the four major children's clothing brand exhibition in spring and summer 2015, the latest products, in passing the brand's global fashion vision and philosophy, but also for everyone to feel the product's fashion, professional and brand side best The service, execution. In order to let more guests know more about the advantages and more features of Balabala and newborn brands such as MiniBalabala, Mongdodo and Sarabanda, the field staff explained the market conditions, consumer characteristics, Brand positioning and product highlights, and explained in detail the brand operating model and mode, according to guest questions or different needs, one by one to provide targeted value advice, a strong sense of investment services and professional personnel were on-site Guest's praise. The exhibition, many leaders come to visit, the former vice chairman of the NPC Standing Committee, China care about the next generation of working director Gu Xiulian, China Textile Industry Federation Wang Tiankai, China National Garment Association executive vice president Chen Dapeng, Wenzhou Ou Accompanied by Qiu Guanghe, chairman of Senma Group and Mr. Xu Bo, general manager of Balabala, leaders of the district head Peng Lihua and other leaders visited the exhibition area and expressed their own expectations and unique opinions on the Sema Group's children's wear industry.
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