Seeking high-end transformation with international counterparts Following the introduction of French designers by the Septwolves last year, more and more apparel brands have also begun to introduce foreign aid such as foreign designers and foreign marketing teams this year. They hope that with the help of international counterparts Brand to the high end. Men is the most powerful brand in this "transitional wind" brand. Inviting foreign well-known designers and craftsmen to upgrade their brands is the most important corporate move in this "transitional wind." A long way to employ European and American designers in this trend of seeking high-end transformation, Septwolves invited French designer Daniel Farrett to create a new designer brand SEPTWOLVES, the new brand of apparel products officially debuted last year. The product line targeting the social elite consumer groups, known as competitors BOSS, ZEGNA, BROOKBROTHERS, ARMANI, BURBURRY and other international brands. This year, Eden, emperor Quanzhou and other clothing brands also joined this trend. "Shishi as China's clothing city, can not be called the top brands." Emperor male general manager Lu chess interview said that in the last two years in order to brand to a new height, the company formed a French designer JINO And Italy-based designer staff design creative team, concentrate on advancing into the high-end market, and strive to create Shishi costumes in the country have a higher impact of their own brand. At this year's China International Fashion Week, Edoardo invites the British designer Chrisie MacCuish at the helm, staged a show called "Oxford Street 1920" British fashion show, became the first fashion week featuring British designers fashion Show. "People buy clothes, not just buy a product, but also pay attention to the design behind the creative elements of clothing. Clothing can show a person's attitude towards life and quality of life, reveal their own inherent requirements. The current fashion trends tend to be more In the personal tailor and close models, fabric selection is more humane, which reflects the liberation of human nature and personality bold publicity can be said that selling clothing is to sell culture, "MacCuish think. Way two South Korean designers, "short-fight workers," the reporter learned that some Shishi clothing business specifically for autumn and winter products, invited South Korea's design staff to act as the design of "senior workers," rather than long-term hire. In Shishi, hired South Korea's "senior workers" enterprises have not one or two. In addition to apparel companies invited to design team to do short-term design, and some leather, fabric enterprises also reached a project with South Korean engineers and technicians agreement for a specific project or a technical short-term cooperation to effectively solve the small and medium enterprises Lacking the problems of famous designers and high-level technicians, it also avoids the big problem that small and medium-sized enterprises can not afford to hire high-end talents for a long time. It not only saves money and saves money, but also keeps the talents moving around constantly. According to a person in charge of an enterprise introduction, short-term induction of foreign high-end talent is not "long-term support" of inertia, first hand shows a rare vitality and vitality. He said: "Currently the domestic and international clothing market competition is fierce, the production of clothing enterprises and more and more, there is no selling point of clothing is difficult to have a big sales improvement .To not be squeezed out of the market by others, we must constantly New breakthroughs in styles and fabrics have made new breakthroughs in terms of style, individuality and culture. "Based on this understanding, the company made a decision to invite a temporary" foreign aid. "