In Youngor, the good news bird, Lee Lang and a number of other popular commercial men's brand, the domestic market to enter the capital market, the current men's business began a diversified trend. February 15 this year, the domestic designer brand, fashion casual men's clothing left bank (ZA, hereinafter referred to as the left bank) successfully listed on the New York Stock Exchange, listed on the first day closing price of 7.04 US dollars, edged up 0.57%. The issue of 24 million shares on the left bank (6 million ADS), the issue price of 7 US dollars, a total financing of 42 million US dollars. The left bank also became the second Chinese clothing brand to successfully log onto the NYSE after Xigaze. Although the time to market is still short, the good publicity on the market and the recent efforts made by the left bank to seek international brand development have drawn the attention of the industry. So, after the listing of the left bank in store development, design and marketing resources integration, international promotion, what are the new action? As a business leader and chief designer of Hong Jinshan, in the process has gone through what kind of mentality? Recently interviewed the Sands Clothing Co., Ltd. Executive Chairman and CEO Hong Jinshan. Integration of a variety of international design resources to enhance the competitiveness of enterprises listed on the Left Bank brand strategic significance reflected in what areas? Hong Jinshan: Capital is the booster for enterprise development, and the listing will make the development of enterprises to achieve a qualitative leap forward. Many enterprises that had been equally divided in the domestic competition opened the gap due to the listing of one party. The rapid capital entry was also The traditional apparel industry has brought a new way of thinking and operation, detonated its commercial potential, thus changing and affecting the entire Chinese garment industry development path. Therefore, in the recent two years, more and more domestic garment enterprises began to recognize the importance of capital strategy and began to enter the market "small orgasm." The left bank has been preparing for listing since 2008. In fact, when an enterprise goes public is not decided by the capital market but by its own development. A business, a brand to rapid development, we must be good at using more social resources, to seek more powerful financial support. Through the implementation of the capital strategy, we will enhance the corporate value, maximize shareholder returns, match the capital market value orientation, accurately grasp the industrial development trends and changes, deeply understand the advantages and disadvantages in the competition, risks and opportunities, rationalize positioning and system planning, Financing the listing requirements, but also guide the actual operation. Specific to the left bank, after the listing we have great rewards in all aspects. First of all, capacity and scale have been increased. This can solve the capital problem required for the development of the enterprise and secure a stable long-term financing channel for the sustainable development of the enterprise. By this means, a virtuous cycle of capital can be formed. Second, more and more abundant social resources are available, which is conducive to attracting talent and opening up market space. With the landing on the left bank of the NYSE, attention on the international level to enhance, not only the left bank itself in the pursuit of designers will put forward higher requirements, to expand the international reach, but also some international outstanding designers such as Japan, South Korea designers Has begun to take the initiative to contact the left bank to submit personal information, is currently negotiating with them. Third, it is conducive to enhancing the anti-risk ability of the market. With the support of capital markets, enterprises can better implement their own long-term development strategies. Fourthly, listing is also conducive to enhancing the public image of entrepreneurs and putting higher demands on my own overall quality and ability of business management, especially for resource integration. May 31 this year, the left bank and Paris NellyRodi (Naili Luo Di) design firm contracted. It is understood that Na Li Luo Di is very well known in the world, it has served clients including LV, H & M, chanel over the years has also been buying their trendbook. Is it possible to sign up for such an internationally renowned institution on the one hand in relation to the development needs of the current stage at the left bank and on the other hand whether it is also related to the listing on the left bank? Hong Jinshan: There is a certain correlation. After listing on the left bank, the demand and goal of internationalization have become clearer and clearer. The thirst for further learning advanced international concepts is also becoming more and more urgent. It is necessary to lay a solid foundation for the future internationalization with the aid of the internationally renowned "external brain power." . The cooperation, Nareluo Di more optimistic about the future development of the left bank after the space for development, but we value more of their expertise in the field of consumer research. We hope that through cooperation with Nali Luo Di, we will be able to enhance the quality and philosophy of the whole design team on the left bank.
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