When an environment combines fashion, music, fashion, art, what would it be like? What kind of feeling will it bring to people? DUSTY exhibition hall to bring you this experience, the DUSTY clothing as a carrier, a combination of the above elements, to establish such an extraordinary dream platform for communication, so immersive participants experience different clothing Exhibition. Speaking DUSTY, is not the first time to participate in CHIC exhibition, this is its third exhibition. With the previous two experiences, DUSTY was able to do more with ease, presenting it uniquely to attendees and showing DUSTY's rapid growth and fashion elements. Founded in Hong Kong in 1997, DUSTY is Hong Kong's homegrown fashion brand with Hong Kong's diverse cultural identity inherent in the inability of other brands to replicate and replicate. Talking about the history of DUSTY, MAX CHEUNG, the design director from Hong Kong, is extremely valuable. According to the introduction of his brand, it is based on the original intention of developing a national brand to set up the same retail store in China as that of foreign brands. Use Hong Kong's unique geographical location, into the domestic market, so that people wear their own brand. At the same time eliminate the previous store agent mode, to avoid the risk of purchase channels and other factors, the final establishment of the DUSTY brand. For the division of consumer groups, DUSTY adhering to its original positioning, mainly between 20-35 years old, forming a stylish casual style. Max's understanding of Hong Kong's culture fully integrated into the DUSTY dress, he believes that Hong Kong's culture is diverse, including China, Europe and the United States, Japan and other cultures intertwined, take the essence of each culture, refining Hong Kong culture, and such Culture is reflected in the dress, which is DUSTY style, is unique style. We see DUSTY's street style is not such a manifestation of it? Have the streets of the West leisure, but also the oriental low-key introverted, can be said to be inclusive display of both. In the future planning of the brand, DUSTY's way worthy of praise. Max said DUSTY not only needs to open up the retail market in the Mainland, develop agents, and more importantly, spread Hong Kong culture. He said: "Hong Kong is not a cultural desert where people think. Many people who have ideals want to use clothing Brand promotion of Hong Kong culture, but rarely get attention and attention, DUSTY did a lot of cultural promotion and publicity, hoping to continue to do so. In this interview, Max spoke many times about the development and dissemination of Hong Kong's culture and as a mission to be a communicator, it is worth the admiration. When we look at the development of society, businessmen are, in most people's eyes, the image of a mercenary figure, leaving the moral culture behind. However, there are always some people who always adhere to this ideal and stick to the task of disseminating culture. Finally, I wish Dusty a higher level of development, the brand more and more wide, the Chinese costumes into the world. (E04)
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