[China Glass Network] Aside from the technical level, we share a good experience from the perspective of planning, that is: website positioning determines everything.
The concept of "site positioning" is no stranger. The network is full of explanations and explanations about website positioning, and many theories have been formed. Even so, many of my friends still don't fully understand it, or don't really pay attention to it. I think that website positioning plays a decisive role in the planning and construction of the website in the early stage, and I will first talk about my understanding of website positioning.
I understand the site positioning includes four things: "what to think", "what is", "why" and "what to do."
What do you want? Refers to the purpose of the website, or the motivation for your website. In the final analysis, the website has nothing to do with two purposes, either spiritual level, including fulfilling a certain desire and ideal, satisfying certain interests and hobbies, expressing certain thoughts and feelings, etc.; or being at the material level, directly speaking, it is profit-making. Of course, both of them are better, but it is better to achieve a goal in the early days. So before you do the website, ask what you want to achieve through this website. This is the core of the website positioning, the master and the website. All related behavior.
What is it? It refers to the message and development direction of the website. It determines the theme and structure of the website, and also determines the content of the website and the visual expression of the interface. Everything that the netizens touch on this website must be related to it. This will reflect the clarity and uniqueness of the website theme. Of course, the basis of "what is" is the "thinking" mentioned above. Different purposes have different external characteristics. It's better to summarize it in one sentence. It needs to be very clear and straightforward to say what your website is.
why? Refers to the feasibility of the website, in other words, there is no need to do it. After confirming the above two points, please ask yourself: Can the website that I am doing "what" can achieve my "thinking" purpose, if so, please give at least three people to yourself and the people around you. Reasons for convincing; if not, stop immediately and don't waste time and effort. This process is also a process of deepening “what is†and helps to identify the differentiated features and unique competitiveness of the website.
doing what? Refers to the external purpose of the website, which can be understood as the purpose of the website. This "what" is not what is meant to be done in the construction and operation of the website. These are the following. What is done in the positioning of the website is aimed at the purpose that the visitor wants to express, and the external motivation of the website. If the "thinking" of the front article is your own purpose, then this "what" is to let outsiders Look, let others understand the purpose of your website. This is important because it can affect how visitors experience your site.
The above is my understanding of the positioning of the website. In the early stage of the website creation, these four things must be formed in the mind very clearly, and the answer, only in this way will allow the subsequent work to proceed in an orderly manner. For example, the initial website positioning of Sichuan Food Network in Sichuan Weifang is like this:
1. What do you want to create: create a Sichuan food website to promote hometown deliciousness; 2. What is it: Sichuan Weifang Sichuan Food Network is a professional food website that introduces Sichuan cuisine and culture; 3 Why: Sichuan flavor has unique Sichuan cuisine Resources are more traditional and professional in similar websites. 4. What to do: To spread Sichuan cuisine and culture, so that diners can fully understand Sichuan cuisine in detail.
After the website positioning is established, the various stages of work are also established, and all the problems of website construction and operation can be found in the website positioning. From content planning, interface design, program architecture to promotion, it can be implemented according to website positioning.
Content planning: All content should be closely organized around the website positioning. It is necessary to focus on the theme of the website as much as possible. All related to positioning is the basic principle of content planning. The content mentioned here is not only the channel column planning, but also the advertising content displayed on the website, and should also be related. In particular, there are some details, such as message boards, comments, customer service and other subtleties, can be expressed according to your positioning, plus some modifiers related to positioning, etc., such as in the message board can be used Enthusiasts, patients, students...etc. Don't underestimate these small places, it will invisibly increase the cohesiveness of the content.
Interface design: Many people will have this situation, will operate photo, cordraw and other tools, but whenever you open the software, often there is no way to start, do not know what material to use, do not know what color, do not know what to do . But when the site is clearly targeted, these issues will be solved. Here, I have to mention that when doing the interface, don't take it for granted. Don't think that the Chinese style should be red and golden. The girl website should be pink and rounded. This idea is estimated that all people who do similar websites will think of it. The interface you make will be no different from other peers. It must be positioned according to your positioning. Your characteristics are, positioning is not, after changing the domain name is someone else's.
Program architecture: If you can write a program, this is better, but if you are not proficient in the program, it is recommended to choose an existing open source system, the current system has asp+access, php+mysql, aspx+ .net, what kind of system to choose, according to their own positioning, the strong display can consider asp+access and php+mysql, easy to operate, the speed is also good, the space requirements are relatively small, interactive Stronger can consider php+mysql and aspx+.net, and the security is relatively better, especially php+mysql, which will be used by many people for at least a long time. For security requirements are quite high, there are jsp and so on, it is better to recommend more professional introductions.
Promotional promotion: After completing all the preliminary work, you should promote your website. At this time, the clear positioning will give you more results with less effort. The first is promotional materials, including text, images, videos, and other materials. Every advertised element should be generated according to the description in the website positioning, can not deviate from your positioning, and can not be separated from the positioning. The next step is the promotion channel. The choice of channels is directly affected by the positioning. Here, it is divided into two major categories: channel type and channel form. The channel types include business type, mutual help type and non-commercial type. The channel form includes various graphic media advertisements, soft texts, SEOs, activities, etc., which are not elaborated here, only emphasize one point, any channel type and channel form, It is necessary to choose according to the positioning of the website.
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