Burberry said that it is increasingly targeting â€œvery important customersâ€ and fostering friendly relationships. For instance, not long ago, it invited an important Chinese customer from Shanghai to Beijing to visit the Peruvian fashion photographer Mario Special. Mario Testino's film "Private View" pays for all costs. Burberry also asked her creative director, Christopher Bailey, to meet the client privately and let the distinguished guest visit the Burberry's Beijing store alone. Burberry refused to reveal the identity of this customer.
Jancu Koenig, marketing director for Burberry Asia, said that the company wants to express gratitude in an intimate, impressing manner; we have of course provided separate opportunities for other customers in the world, but the above arrangement is Designed specifically for this client; in the Chinese market, this private experience is becoming increasingly important.
Burberry pushes top service in China to attract high-end customers
He said that he could not reveal how much of the consumption of these important consumers accounted for the company's income in China. Kenig said that we can only say that it is worthwhile to use 12 points of effort to win them.
Including Burberry, some high-end brands have spread the red carpet for the most important consumers in China. To win VIP's love and loyalty, these brands provide them with exclusive services such as customized products or individual experiences. Christian Dior SA plans to have its most expensive Chinese customers fly to Paris to watch its fashion show this fall. The high-end real estate company Jinlin Group is about to launch a private jet service to meet potential buyers and resort guests.
Luxury companies use similar methods in other countries to attract important high-end customers, but in China, the use of this strategy is becoming increasingly popular as luxury stores bloom and brands compete for consumers more and more intensely. more. Although the overall luxury market in China is still growing strongly, segments such as watches and jewelry are weakening. According to the latest data provided by US consulting firm Bain & Co., sales of watch manufacturers increased by 15% in the first quarter of this year, compared with 40% in 2010 and the first quarter of 2011. .
Prev 1 2 Next Full Story
Rainbow cakes Face Painting allow face painters to create multicolored faces with one swipe of their sponge or brush. Rainbow cakes help you create colorful tigers, bold butterflies, and vivid eye designs.
- Easily produce a nice rainbow background with one swipe of brush or sponge.
- Professional water-base make-ups with superb coverage and high concentration of pigment.
- The colors are amazing and can be painted over any color even white on black, while still maintaining its brightness and density.
- When applied, the makeup will last all day without cracking or fading and is so soft on the skin you won`t even know it`s there!
- Washes off easily.
Rainbow Face Paint,Washable Face Paint,Face Paint For Kids,Organic Face Paint
Shijiazhuang Ditiantai Electronic Commerce Co., Ltd. , https://www.facepaintfactory.com