To find a regular company, to sign a contract. First of all, what I want to say is that it is not necessary to rely on the eyesight when purchasing goods. Clothing store's operating conditions, with the positioning of goods and the purchase of a very relevant vision. To do a good clothing store, in addition to have a good sales method, the most crucial point is to "understand" the purchase. This "understand" the word contains a lot of content, not only to know the location of the purchase, the wholesale price level and the face of the customer base, but also to understand the store for customer preferences, body characteristics, more importantly To Amoy goods, to train a pair of selected goods eyes. This experience requires time and experience continue to accumulate, to achieve a one-man state, at least about 3 years time. Clothing purchase to be marketable, the amount, referred to as "Shuangxiu" is the business must grasp the key. Operating clothing, it is necessary to marketable, but also moderate, but the two are difficult to grasp the "prospective." Many initial investors because of the eyes are not allowed, are in ** times when the purchase suffered a big loss, and some even joked: ** clothing store ** open backlog will be backlog, so the best ** less into some of the goods. Here are a few examples of a little analysis, initiate, in view of their limited level, hoping to have more friends mentioning. Lost for the first time on the purchase of goods, Miss A times planted planted. Before her ** purchase, she conducted a careful analysis of the goods sold by her peers around her and found that most of her goods were imported from local foreign trade small factories and wholesale markets. In order to show that her products were different from them, Miss A Decided to find some more unique sources. She saw a lot of people on the Internet are very respected for the wholesale trade of clothing in Hangzhou, so in the shop during the renovation, she went to Hangzhou Jiuxing, Vanguard into the wholesale market. After traveling to Hangzhou, she found that many wholesalers heard that she came from Shenzhen and all looked at her with a strange look. Waiting for her with 15,000 yuan of goods back to Shenzhen, operating for more than a month later, only to slowly find that these products have in the wholesale market in Shenzhen, and the wholesale price lower than her purchase price in half. This A-Miss understand that he is guarding Jinshan to eat, obviously there are some around the wholesale market, but she was cleverly ignored. More bored of her thing is not this. Even if the goods into the expensive, but as long as able to sell, that is, less earn some, not much problem, but worse, because she entered the ** before the bulk of the goods, did not carefully understand the characteristics of nearby consumers, regardless of shape, no matter, She was into the shirt or pants, size is too small. The guests in the shop batch after batch, in an endless stream, many are attracted to the beautiful decoration, but most of them are over the age of 30 customers, more plump figure, Ai Tongjin size for them Are small. Only two or three hundred dollars a day can do turnover, because the lower the store rent, Ai Tong did not lose money, but she hired the clerk said that in accordance with the opening of the traffic, if the shop clothes size appropriate, one day can reach 1,000 yuan of water. Ai children know that they still fell into the maze of the first purchase. Gradually to see the ** stock is not good, not only the size is not appropriate, the style is not too right. Small shop guests over the age of 30 mostly women, most of them like casual style, and Miss A ** bulk purchase of the shirt-based, more orthodox, suitable for work wear, is not suitable for her customer base. Clothing store operators in the purchase will face all kinds of confusion, such as the election of their favorite style, adhere to their own taste, or should choose more trendy products? Is to follow a wholesaler advice to sell a particular style, or just choose their favorite color? In the nearby wholesale market purchase, or to the field seems to be more famous on the market wholesale? These questions, from the very beginning of the operation, have tested the investors in the shops. They seem to have got into a big maze. Every export seems hopeful, and every exit seems to have little prospect.
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