December 2011 Analysis of the leather market, leather goods and other trading markets

Despite the rapid increase in low fur prices in December, according to the pattern of changes in fur skin and economic development trajectory in the past 10 years, the 2011 fur market has reached the highest peak in history, 2012-2013 will be the turning point of fur market, fur market to be Enter the down channel. However, this kind of forecast does not seem to be universally accepted. “Price volatility is possible, but overall, the upward trend is irreversible, but the rate of increase may not be so great.

No matter how volatile the fur market is, the domestic and international fur manufacturers are full of expectations for the Chinese market. At the 37th China International Fair Leather and Leather Products Fair, Kenneth Roberg, Vice President and Sales Director of Kopenhagen Fur Auctions, a world-famous fur auction house, gave a detailed research report of this institution. The annual growth rate is 15%, and it is expected to increase by about 10% annually in the next 10 years. In the retail market in Shenyang, some businesses revealed that business in recent years has been quite good.

The survey results show that in the leather industry trading market in December 2011, the trading volume of fur was the most obvious. This is mainly due to the fact that the original target of high-income women over the age of 35 as the main consumer of fur, the current consumer population has joined the 20-30-year-old white-collar women. In addition, with the design and development of men's fur, more and more male buyers have joined it. At the same time, most of the three aspects most important when purchasing fur are: quality, style, and price. About 30% of the people think that the fur price in the current retail market is high, and about three adults think the fur price is too high. Fur is a relatively luxurious commodity, and relatively high prices are normal. The existence of such a group of figures indicates that the current retail price of the fur market is higher than the psychological expectations of most consumers.

Although the price of fur is determined by comprehensive factors such as raw materials and labor costs, the short-term marketing activities of retail outlets also affect the retail price of fur. Therefore, citizens want to buy new furs with relatively favorable prices. They also need to pay close attention to the marketing activities launched by the company from time to time. Outside the marketing period, the same brands of furs of various retailers have basically the same price.

The situation of the leather industry supply market in December 2011 was unobstructed. Compared with previous years, the leather industry supply market in December 2011 has slightly changed. The supply of luggage leather can be described as a significant increase, accounting for 47% of the leather supply market in December. Second, the leather supply market accounted for 23% of the overall supply market, leather machinery accounted for 13%, accessories accounted for 11%, and leather chemicals accounted for only 6%. This shows that the supply of leather is another turning point in December.

Luggage leather has been in a stable state throughout the leather supply market, and surprising growth in the second half of the year has to be called a surprising trend. It is understood that sales of luggage in major domestic shopping malls in December were much better than in previous years. And the annual winter overlord "leather clothing" compared to its supply is much less. Analysis of the trading market for the leather industry and the leather goods industry in December 2011 Despite the fact that the supply of leather goods in bags once increased in December, the demand for leather in December is still the leading force in the leather industry. In December, the purchase of bags and leathers accounted for only 25% of the buying market in the leather industry in December. This clearly shows the status quo of the industry that exceeds demand. Due to the impact of the supply, the sales price of bags in December decreased slightly.

In 2011, although the leather industry experienced a long “bottleneck period”, it is still buzzing with its former sales style at the dawn of winter. In particular, the return of green fur market is the most persuasive to the "resurrection" of the fur market. In December 2011, the analysis of the trading market for the leather industry, leather goods, and bags, etc. In December, there was a surprising growth rate in the supply of leather bags and leather. What were the major segments of the supply of leather bags in December? Among the leather bags that account for 47% of the total leather industry, the supply of fashion bags is almost half of the total supply of leather goods. The remaining suitcases occupy 22%, travel bags occupy 18%, schoolbag leather accounts for 11%, and leather pants account for less than 1%.

In December 2011, leather industry leather bags supply market side, the results are very different. Leather pants are almost “zero” in the supply room market. However, the proportion of purchases of leather pants in the buying market is almost the same as the demand for fashion bags, accounting for 35% of the total, followed by travel bags that account for 14% of the total number of bags. 11% of the luggage is occupied and the schoolbag occupies 6.5%.

For the purchase of leather bags in December, many businesses have become eye-catching. In particular, the market for leather pants is unprecedented. However, in the supply market, it must have scored a depression. The fashion bag, which is the peak of another sales market in winter, basically shows a stable status quo. In December 2011, the leather industry, leather goods and other trading markets analyzed that the leather chemical raw material supply market in December appeared to have a “partial division” phenomenon. Only the coating agent accounted for 82% of the entire supply market. As in previous years, chemical raw material supply was large. Only 5% of the degreasers and 7% of the elixirs were used. It is expected that the sum of some other auxiliary chemical raw materials will not occupy 1% of the total supply.

Finishing agent as a necessary raw material for leather chemicals, whether it is supply or purchase always maintain a stable relationship between supply and demand. The purchase of finishes accounted for 69% of the total demand, fatliquoring agent accounted for 23%, degreasing agent 4%, and tinctures accounted for less than 2% of the total purchase volume.

In December, the supply of finishing chemicals for leather chemicals was slightly higher than demand, and the purchase of fatliquors was clearly higher than that of the supply market. The difference between tinctures and degreasing agents was not so great. Through this set of supply and demand, we can clearly see that the basic changes in the chemical raw materials market in the leather industry in December were not significant, and the increase in the supply and demand of finishing agents also strongly demonstrated that leather raw material processing was at a peak in December.

Through December's chemical supply and demand data, we can see that December is an important period for the leather industry to restore its vitality. With the gradual growth of chemical raw materials, the leather machinery market also ushered in opportunities for development. In December, engraving and cutting machines accounted for 65% of the total supply market, followed by embossing machines accounting for 28% of the total, sewing equipment 3%, and drum and leather machinery accessories accounted for only 2% of the total.

There has been little change in the market for leather machinery purchases, and other engraving and cutting equipment and embossing machines have increased by a wide margin. Among them, the increase in incense other cutting equipment is obvious. This is because in December, due to the slow development of the leather market, the supply of leather products from all over the country has greatly increased, leading to a large increase in the number of engraving machines, eye-drilling machines, routers and routers, and cutting machines in the tanning equipment. Leather machinery parts accounted for the total market for leather machine buying.

The supply market for leather products is mainly synthetic leather, raw materials, suede, leather garments, and other five major product line analysis. Leather clothing accounted for 81% of the total supply of leather goods, including leather clothing products including shoes and hats, clothing and other goods. From the perspective of the figure, the leather footwear market is in a high growth trend. The proportion of synthetic leather products accounted for 11% of the next generation, and the proportion of hides and raw materials accounted for only 4%.

Looking at the leather goods buying market will start to smile. Compared to the supply market, the proportion of the buying market is generally moderate. The proportion of commodities was 41% for leather garments, 23% for furs, 20% for raw materials and 16% for synthetic leather. Compared with the previous month, the proportion of purchases of leather goods increased this month. Especially in Guangdong, Fujian, Zhejiang and other places. In December 2011, the leather industry, leather goods and other trading markets analyzed the hardware accessories market mainly divided into garment accessories and hardware accessories. Hardware accessories have always been very stable, because the entire hardware accessories in the entire leather market share is not very much, only 3% of the proportion this month. In addition, the hardware accessories are not affected by the recent shortage of labor and raw materials, therefore, the entire hardware accessories market is not volatile, but the supply of clothing accessories has declined.

The market for leather accessories is also mainly divided into apparel accessories and hardware ingredients. In December, although the development of the leather industry was full of depressions, it is not difficult to see from the entire buying market that the proportion of buying hardware parts is very difficult to see. Although the surface of the leather industry is showing a very slow recovery, in fact, various businesses are quietly Play the foundation. Clothing accessories were affected by seasonal factors and there was a slight decrease in the amount of purchases in December.

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