Eifini's brand SEIFINI poetry vogue and "Angry Bird"

Hangzhou, May 16, 2016 - China's clothing retail company EIFINI Eveini and the hot-swappable film “Happy Ode” co-existence of the remaining heat, the company’s young girl brand Shi Fanli recently with the public long-awaited movie "Angry Birds" is a joint collaboration. This is the second film and television cross-border cooperation that Shi Fanli has done after cooperating with the movie "Who's Not Young?". The cooperation between Shifanli Brand and Angry Birds is not only a new marketing model that cooperates with hot IP, but also a cross-border activity that combines the hottest “net red” economy. The two parties invited the major fashion bloggers and celebrities to participate in the event and voiced their cooperation through the posters and other major media. They also endeavored to combine the poetic image of the poetry brand “Little Poem” with the “Angry Bird”. The image is created as “brow-brown red”, making its stylish, playful, cute and interesting image deeply rooted in the hearts of the people. This cooperation has an undeniable impact on enhancing the brand's influence in the young girl's market and expanding brand awareness.

Evry's maiden brand SEIFINI poetry Van Lai continues to hold "Angry Birds"

If the juvenile plot after 80 is MICKEY MOUSE and HELLO KITTY, then the memory of youth after 90 must be related to ANGRY BIRDS. Shi Fanli is obviously an out-and-out “Girl after 90′′ and has a unique understanding of the new students’ understanding of the 90s. After 90's spending habits and preferences are different from those after 80s and 70s, they have a keen sense of fashion, unique interpretation of fashion, like interaction, adventure, rich colors can give them different visual experience. Therefore, the poetry Fan Li's hand “Angry Bird” not only firmly grasped the needs of the post-90s in the costume design, but also hoped to resonate with the post-90s consumers in the visual image, and in the summer of 2016. After a full 90 years of youth memories. In addition, the collaboration series will also change the fresh and sweet style of the brand's past teen girls. With simple T-shirts and playful shorts and fashionable strap skirts and pants, the fashion attitude of the post-90s consumers will be expressed in the most relaxed manner.

Fat Red Red Passionate, Chuck Huang Chuck Going Forward, The Bomb Black Bomb is a little serious, stupid pig Leonard loves quail eggs, and the bird's noble princess Shiraishi Matilda's high-spirited expression is also very vivid Make people laugh. I believe that this summer's participation of a lot of birds will make your daily match more relaxed and fun. As a classic game that accompanies all of you girlish times and vents anger, in a sense, Angry Birds was a boyfriend-like existence. So in addition to the female models, Shi Fanli also warmly launched a series of crazy dog ​​lovers, allowing you to show your love while cherishing youth. Of course, in addition to the couple outfit series also launched the adorable parent-child outfit. How to look at others this summer and let yourself burst into happiness!

"BE RED with 'Net Red Little Poem Girl'

Born in 2012, Shi Fanli has explored everything in life in a joyful way with a product idea of ​​youthfulness, fun, and dreams, a beautiful fashion language, and an element of fashion with vitality and artistic dreams. It is youthful, sunny, colorful, and expressive enough to capture the hearts and minds of young girls.

The brand's image of "Little Poem Girl" has personality, fashion, dreams, dare to innovate, and determined to make it impossible. Think about it, these are not the characteristics of the 90 after the network red? "Little poetry sister" is a true portrayal of each post-90s. The theme of this cooperation with Angry Birds was “BE RED”. Not only was the protagonist “RED red fat” in the film, but also because of the moral meaning of “red”, she created the “Little Poem”. Current trend "net red". The Shifanli brand invited 11 popular bloggers to try out the “Angry Birds” series after 11 popular blogs and multi-dimensional interpretation of the youth “little poetry sister” image. Not only that, the “Little Poem and Sister” will also become the net red around you, wearing the Lianhe series all the way to the north, and the first stop will attend the “Angry Birds” premiere at the Bird’s Nest in Beijing on May 17. Take the lead to meet fans on the screen and explore the wonderful cartoon world together. There is no doubt that the summer of 2016, which is worth looking forward to, is destined to be the summer of "Little Poem Girl" and this group of birds!

"All strategy, only for BE RED"