Fashion jeans brand Lee 2012 autumn and winter new conference was successfully held

Night enjoy, cool to Hing - Mindful Release Recently, more than 120-year history of the legendary jeans brand Lee in the South Bund ZEAL Club held a special autumn and winter new conference, but also marks the brand new campaign Lee "dark Official launch of Free Your Night Side. Lee 2012 autumn and winter new Lee 2012 autumn and winter new conference Peng Yuyan appearances Peng Yuyan became the classic denim brand Lee new spokesperson "concept of concealment" is the concept of "the city from you" continuation and deepening. Lee introduced the concept of "city-by-you", encouraging urban young people to use their own ways to understand and explore their own cities, interpret their love for the city, and experience different urban life. And this new theme of "Secret Reading and Release" further calls on young people to explore the other side of their inner world as they explore the city. In particular, they release their true inner thoughts in the night of the city and express themselves most honestly Feel the passion and freedom that the night brings to you. Lee at the event took advantage of a special group of "beautiful beauties" conducted a fantastic "fashion show" and party to showcase their new autumn and winter new season. As a spokesman for Lee's new season, Peng Yuyan, a super-popular idol, made a thorough reading of himself to show off his unknown side at night and to ignite the passion of his guests. At the same time, he shared his own understanding of the concept of "implicit release" and called on everyone to share his thoughts with him as much as he could. Peng Yu Ren Ren Lee brand spokesmen full of life attitude to the brand spirit Lee2012 autumn and winter invitations to the ultra-popular idol Peng Yuyan as a brand new spokesperson. At the scene of the event, Peng Yanyan dressed in "Night Cool" series handsome appearance, gestures show real, passion, unpretentious, optimistic and confident attitude to life, and Lee advocates the spirit of the brand coincide. As an innovative denim brand, Lee's creative idea for this autumn / winter advertisement was "Free Your night side" and invited Peng Yuyan to perform the advertisement. He and the production team walked out of the studio and went to Sydney to complete Shooting of the ad. In this series of ads, he and the models walked the streets of Sydney to experience the feeling of discovering one another at night. As he put it in the advertisement, "No matter who I am during the day, I am the night I am. More real, more confident." Join the city night cool to explore the concept of release Lee this season introduced a new concept of "release" , Encouraging young people to explore the other side hidden in their own bodies against the background of the night, to express the true self more openly and to release the inner passion. It is not unconventional, nor is it an unnamed declaration, but proud to be yourself, with your sincerity and enjoyment at night. Lee encourages urban young people to wear the "Night Cool" series of products and release the other side of their inner city on various occasions during the night on the city night to enjoy life. To this end, Lee also set up at the scene a group of model dolls dressed as "boys and girls", dressed in Lee's new season of products, playing all kinds of people of different identities, outlines the passion of the city night. These are all young people who release themselves in the nighttime. A true inner monologue will tell you about the night-time side of the night that has not been opened to others, and the attitude toward urban nightlife. Unique new design, leading the IN trend Lee tight tight narrow skinny jeans (Skinny Jeans) in the previous quarter by the majority of urban young people. So in the season Lee introduced a new upgrade version of "Night Cool" product line, giving it more content. Combining fashion with individuality, this collection gives the second skin to young people who love to release themselves at night without any restraint and create a cool, punk denim punk that will sparkle in the night The passion has also been fully released. Wear "Night Cool" series, make people more real, more confident, enjoy the night to bring you the passion and freedom, to explore the other side of yourself. Each pair of jeans has its own unique skin design, representing the night's passion, vitality and cool. At the same time, "Made in Japan" high-end denim series also add a lot of new products this season, the series uses unique high-quality Japanese fabrics and excellent washing process, Lee's unique historical heritage into the Japanese culture and fashion. Its design adhering to Japan's unique aesthetic philosophy Wabi Sabi, all the flashy and redundant stripping, reduced to the essence and retain its charm, the most primitive nature of tannins to show the most primitive and naked denim Love. In addition, the scene also shows the fall and winter of 2012, Lee "London trend" as the theme of other product lines. Inspired by the fashion and culture of the streets of London's Carnaby Street in the 1960s, the collection includes nostalgia clubs, modernists, young and frivolous, five new themes of Sodettih and post-sunset themes, Nostalgic style Lee - The Cowboy Legend from 1889 HD Lee Mercantile founded the Lee brand in 1889 in Kansas, USA. 1926 å¹´ Lee invented the world's first zipper with a pair of jeans 101Z series, and then the famous Maomao leather collage (the so-called big leather card) to become Lee exclusive identity, and Lee by Lee opened the back pocket on the S The same shape as the big car leather sutures Lee has become a symbol of pure descent. 1995 Lee officially landed in China. After many years of endeavor, Lee has established close ties with its target consumers, the fashionable and innovative young generation. From the launch of the first protective Lee Bib overalls to 13 oz heavy tannins produced by the famous 101 series, more than 120 years, Lee has always been committed to innovation, made many historic breakthroughs in the cowboy Clothing from the practical to fashionable process, has played a crucial role. Preserving the tradition while innovating in style, Lee is a leading denim fashion industry and is known as a classic cowboy culture.

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