- Interview with Chinese personality jewelry leader Wang Xiaozhong As the economy has grown, so bright Niuniu jewelry brand has long been no longer just a single boutique, but to become a separate personalized fashion jewelry. In this decorative industry to show the growing demand for self, the jewelry industry has gradually entered the dynamic personality fashion "decoration" generation. "Choi Kiu Niu" jewelry to differentiate the brand positioning, take the road of personalized brand, in the Chinese jewelry industry, the first Chinese fashion jewelry brand occupied an important position. "Good girl" general manager Wang Xiaozhong said that the good color girl depends on not only the strength of the brand, but also the essence of individual fashion brand strength. Create personalized jewelry, from the market demand From China in recent years jewelry industry market prospects, the Chinese jewelry industry brand awareness has been awakened, more and more subdivided the market segment, increasingly specialized, and has recognized the brand for The importance of long-term development of enterprises. Therefore, more and more enterprises to brand building into the strategic planning. Especially for emerging industries is particularly important, as a new industry, the current personality jewelry industry was the initial development of many companies, whether in terms of scale or publicity are still in the same starting line, whose brand will be the first to allow consumers to accept the first , So that social citizens recognized and achieved a certain degree of visibility and loyalty, the company will be far ahead of other competitors, emerge in the jewelry industry. Therefore, the jewelry industry wants to maintain a real business lasting competitive advantage, we must urgently shape their own strong brands, but also should create a personalized jewelry brand. How to create personalized "decoration" on behalf of the brand? Wang Xiaozhong said that why some jewelry stores monthly sales can reach tens of thousands of yuan, but only can sell tens of dollars? Tracing the source, not only the material composition, manufacturing technology, product manufacturing base differences, but also reflected in the strength of the gap between the brand, this is a brand winning "decoration" generation, the implementation of brand operations center, take the brand sustainable development, Jewelry business is an inevitable choice. This emerging industry market environment, if you want to stand out in many competing jewelry brands and increase brand value, please understand the good investment Niuniu, only it can work with you to lead the personality "decoration" generation, then, good color Niuniu brand is How to create personalized "decoration" on behalf of the brand? Create personalized "decoration" on behalf of the brand must first have a personalized brand core concept. The core value of "Hersetai Niu" brand is reflected in the brand positioning. In view of the homogenization of the brand in the jewelry industry, the development of the industry and market trends, as well as the consumers' pursuit of individuality and fashion, "Good color Niuniu" personality fashion brand positioning in product development and design and brand management concepts, marketing standards to achieve, that is: first-class image, second-rate products, third-rate prices. I remember "Traus" once said that a good positioning, both to find the blue ocean market belongs to enterprises, but also in the minds of consumers looking for a vacancy. Therefore, seeking a differentiated positioning strategy can not only avoid the frontal competitors in time, but also reduce the marketing costs of the enterprises. How to get out of the homogeneity competition? Looking at the future, in many fiercely competitive market environment, domestic jewelry companies must quickly find differentiated brand core values, brand positioning and dissemination should be "personalized", so as to make the brand come to the fore, into the minds of consumers, the formation of loyalty Client. Production and design is the jewelry industry follow the customer's only needs, with its innovative design, in order to usher in the many young people of all ages. Therefore, in the market, how to occupy the customer's mental resources is the primary issue. "KOYOU Niu" jewelry attaches great importance to innovative design, product elements were integrated into Japan and South Korea fashion elements, coupled with the charm of unique style, by the majority of female friends, new white-collar workers and fashion city girl sought after and loved. Wang Xiaozhong said that at present, the development idea of ​​"Honeysuckle Girl" is to use the personality fashion brand positioning, vigorously promote the brand influence, and vigorously promote the process of investment work, the development of foreign investment projects. On the one hand vigorously promote the brand's own advantages and headquarters to give full support to start-up business plan, while increasing investment in advertising efforts, on the other hand, to take this National Day, Mid-Autumn Festival is approaching, the good color Chinese companies launched the "zero-profit mini 300,000 Memorial Edition scarves "to increase the investment of franchisees in the provinces were set up the best color good image shop, to further enhance the overall brand image and visibility. Company Name: Guangzhou good color thousand ornaments Investment Advisory Co., Ltd. Website: http:// Address: Guangzhou City, Guangdong Province, Liwan District, South Shore Road, Building 63, 2001 Kai City Building Service 24-hour service hotline: Free Hotline: Fax:
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