How jeans came out Levi Strauss, a young man from Germany, arrived in California in 1850. It was the time of the Gold Rush. Thousands of people were coming to California to dig for gold. And Levi Strauss came to sell canvas to these gold miners. Canvas was a heavy fabric. So Levi Strauss thought the miners might need it to mend tents. One day Strauss heard a miner said he couldn't find clothes strong enough for the work he was doing. Strauss got an idea. He quickly took some of his canvas and made it into trousers. These trousers were just what the miners needed. In one day he sold all the trousers he had made. Strauss wanted to make better trousers. So he bought the fabric that was softer than canvas but just as strong. This fabric came from Nimes, a city in France, so the miners called it [denim" and bought more trousers from Strauss. However, denim had no color. Because of this the denim trousers did not look very nice, and they got dirty easily. To solve this problem, Strauss dyed the denim blue. Strauss started a company. Today the company is known around the world and its trousers are popular with many people from teens to the old. And the trousers are thought not only strong but also pretty. This is how jeans came out.