Yi Lai Yi was founded in late 1997 and headquartered in Lishui, Zhejiang. Group in Pinghu and Lishui both have a total construction area of ​​75,000 square meters of industrial park two, the existing staff of more than 4,000, owns Zhejiang Yi Laiyi Down Products Co., Ltd., Zhejiang Yi Laiyi Clothing Co., Ltd., Shanghai Yi Lai Yi Clothing Co., Ltd, Shanghai Yi Laiyi Clothing Sales Co., Ltd., Shanghai Yi Lai Yi Household Textile Co., Ltd. 5 subsidiaries. Ai Laiyi after 15 years of development, showing down clothing, fashion, home textiles diversified development situation, 2012 also introduced the NICKIE BOY children's clothing. April 2009, "Ai Laiyi" trademark by the SAIC as "China Famous Brand." Islay was born in late 1997. It is a leader in the down jacket industry in China down apparel industry. The Group currently employs more than 4,000 people and presents a diversified development pattern based on the Islay clothing, the Islay clothing, the NICKIE children's wear, the Islay textile and the Parker e-commerce products. Lishui, Zhejiang, Zhejiang Pinghu, Shanghai, Anhui Lu'an four base is Ailei Group strong fulcrum. In Lishui, Zhejiang Province, peace Lake, Islay has two industrial park construction area of ​​over 100,000 square meters; in Shanghai, Islay has more than 7,000 square meters of office building; Anhui Lu'an Industrial Park is under construction, covering about 287,000 square meters, with a total investment of 4.5 100 million yuan will be built to manage the environment, cultural environment and the integration of large-scale production base and logistics center. The group is headquartered in Lishui, Zhejiang, the group management center is located in Shanghai. Is about to start the Islay Elysee water headquarters base covers an area of ​​about 113500 square meters, the group spent yuan to build the next 10 years Islay by the ambitious development strategy. April 2009, "Ai Laiyi" trademark by the SAIC as "China Famous Brand." Early traditional down jacket market thousands of products side, bloated and drill hair, the wearer seems to be "Walking dumplings," that drilled down more like "Wushan bit worried", the market lack of personality down jacket, the consumer's heart can only half Is to feel "down jackets lighter than the comfort, half is to endure" down jacket than cotton padded bloated "troubles. In 1998, Ai Laiyi brand was founded inception, they are committed to solve this market problem, with personalized products to meet consumer demand. At this time, a big question mark also placed in front of the company's decision-making. Because at that time, the export market of Islay could indeed be described as "prosperous" with respect to the size of the enterprise. In 1999, Islay exported over 3.2 million U.S. dollars. Meeting the new challenge under the more prosperous premise - how to take the personalized and fashionable brand road? How much risk will this kind of business investment bring to the company? However, Islay executives looked far away, or in the eyes of everyone suspected of starting a differentiated brand. Since the determination of brand management has been set to open the bow no back arrow, companies start with the product style differentiation. Chen Tun, chairman of the board concurrently as design director, first grasp the product links, the use of imported fabrics process, filling 90% down, first of all to make each piece of fashion are fresh down, Islay's fashion fresh air, then in Zhejiang, Shanghai and other places once Test sales rave reviews. In 2000, Ai Laiyi brand launched a series of major initiatives: the introduction of the CIS system, the establishment of brand stores, opening offices in different places, for the national investment, etc., in Shanghai million Shangyu Fair, is unprecedented in the introduction of the tape down jacket, Ultra-short down jacket, down jacket and other personalized personalized products, to create the brand's unique qualities. With the gradual migration of Islay over the country, the concept of Islay's fashion is favored by consumers, marking the success of Islay's original decision-making. The Islay brand is also enjoying the unique scenery in the market of down jackets. Quality is the life-line and high-voltage line of Islay, and also the bottom line of Islay management and breakthrough. Islaye's market credibility and achievements today can be said to have been the result of the quality policy of "never ending pursuit and everlasting commitment", which is the pride and common wealth of all Islay. We must safeguard the quality we rely on , Innovation won the brand reputation, the quality of consciousness firmly in the depths of their own heart until the bones.
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