Italy's cutting-edge women's brand ILARIA China's first release

On the evening of March 7th, 2008, the thick spring was filled with every corner of the official residence of the Italian Ambassador to Beijing. The Italian brand YARIARI, known as the 2008 fashion show, opened its first conference in China. . Nearly 150 guests, including diplomats from various countries and business elites, attended the conference. More than 40 models of luxury clothing in the spring and summer of 2008 were presented in deluxe fashion, deducting the noble qualities of the ILARIA brand. In particular, when many fashion celebrities and supermodels dressed in ILARIA's gorgeous evening dresses debuted on the scene, they also brought the classic elegance of the ILARIA brand to the extreme.

The ILARIA brand stems from the fact that the ILARIA team has examined the changes in the lifestyle of Chinese women for many years and stands at the height of fashion. It combines the design and quality of top international brands based in Italy with the expectations and demands of elite Chinese women for professional fashion. , A strong international designer team has guaranteed the original and authentic pedigree of the ILARIA brand, thus advocating a new style of dress that perfectly embodies the charm of elite women from multiple angles. People can feel the ability and vision of ILARIA to promote international quality from this press conference. Classical, simple, refined, noble, gorgeous is the brand concept of ILARIA. It takes the endless stream of creativity and is at the forefront of fashion. It leads the fashion trend with the design of living, working and socializing. This will allow people to appreciate the ILARIA women's consistent proposition — to remain outstandingly intelligent and to appear as extremely bold and radiant. The true fusion of East and West's noble temperament has made ILARIA more elegant and dazzling.

ILARIA focuses on the perfect combination of quality and technology, from minimalist design, to the meticulously demanding process design, to precise production. Adhere to simple and unique treatment, the pursuit of the ultimate in quality and detail. With a tireless spirit of exploration in the details of life, adhering to the tradition of fine craftsmanship, and industrial production with advanced hand-made standards, ILARIA provides elite women with the ideal clothing they crave.

As a brand founder, Ms. Ilaria He and her team leaders have great confidence in exploring the elite Chinese women market. The brand ILARIA, which aims to lead the Chinese professional fashion trend, has a strong portfolio of famous designers (Italy, China, USA, UK, Belgium, etc.), which blends the Italian style and has been practiced, summarized and formed by Ms. Ilaria He for many years. , an ergonomic ILARIA fashion craftsmanship design, and a team and facilities for producing superb technology and fast supporting production capacity of the world's top women's brands; coupled with high-end management in China that has been responsible for the operation and retail experience of international first-line fashion brands for many years. Talent; making Ms. Ilaria He’s long-cherished wish come true now.

The ILARIA brand looks to the future with the attitude of advocating elite women to dress new ideas, adheres to their own brand ideas and ideas, and at the very first time draws on international fashion elements. It does not follow blindly and follows western classical styles and traditional oriental heritage according to modern work. With the integration of social life and rhythm of life, we have launched a series of classic professional fashion works featuring the unique ILARIA brand. With the successful launch of the conference, the brand-new lifestyle of Chinese elite women began to follow.