1, the type of store location can be distinguished from the different perspectives such as competition.
1, starting from the location, to join shop business center can be divided into type, type quasi-commercial center, suburban and residential-type four categories.
1) Business Center type shop. Located in the city's bustling commercial area, where all kinds of commercial, entertainment, service facilities, stream of people, the largest traffic density, the corresponding strong radiation shop, shopping area is also more extensive. Such stores suitable for all types of chain store opened.
2) Quasi commercial center type shop. Located in a regional commercial center, there are important trunk lines connecting with less traffic than the city's commercial centers. In particular, the number of floating customers is very small. Such stores suitable for food, daily necessities and various stores chain.
3) suburban-style shop. With the demolition of the urban population set up shop, its customers speculation but fixed, the lowest operating costs.
4) residential area type shop. Located in large-scale residents live in my filter, living facilities for residential life. This shop is most suitable for food, daily necessities and other chain store management.
2, from a competitive point of view, the store can be divided into two types of competitive and isolated.
1) Competitive stores. Refers to the existence of competitors in the same business district. There are two types of competitors: First, in the same kind of chain stores, the competitive pressures from such opponents can be described as the greatest; Second, there are shops that cross the store, such as department stores, food stores and vegetable shops.
2) isolated-type stores. Just as opposed to competitive stores, there are no two types of competitors in the shopping district. The various types of stores have their own advantages and disadvantages, such as low rent lot less passenger flow, while lots of passenger flow is very expensive production price; fewer competitors tend to lack of commercial attractiveness, and commercial attractive lots Always crowded with many competitors, and find the right place is very difficult. Therefore, the choice of store is inseparable from the comprehensive assessment of the store.
3, once the alternative site is identified, it is necessary to proceed with the assessment. The site selection and assessment are all planned and implemented by the chain headquarters.
The assessment should be specific, the first is to determine the assessment project, followed by a quantitative assessment, the final analysis and related selected sites. The evaluation project should be subject to the chartered development strategy from time to time, mainly including:
1) Pedestrians.
2) Public transport facilities and road conditions. Traffic refers to the width of the road, the degree of traffic congestion and the availability of traffic control, which not only with the passenger flow, but also with the speed of the store has a direct relationship.
3) parking area. Larger franchise stores must have a dedicated car park, a smaller franchise can not set up a dedicated parking, but must have bicycles, tricycle parking lot.
4) store structure.
5) store visibility.
6) located. Location concept refers to the distance from the center of the city; second refers to the distance from residential areas or transportation routes; third refers to the specific location is located in a particular location, such as the corner, center, crossroads and so on. Location and rent increase, passenger density and other closely related.
7) the size of the area and its structure, shape.
8) The old and new procedures and renovation costs of the building.
9) Are there any urban planning restrictions? If there is no good hydropower, sewer, heating and other conditions; is located outside the red line of planning; with or without green space restrictions; can stamped temporary construction.
10) Real estate prices and utilization methods, the use of time. This is the most important of all projects. There are basically four ways to use: First, rent; second is to buy a house; third is to buy real estate; Fourth, buy a house to build. In addition, it may also conduct joint ventures, cooperation in real estate, mergers and other means. Therefore, the issue of whether to own property rights becomes very prominent. Owned property rights, a one-time investment, but will not be limited by the rental term and real estate prices, do not worry about contract can not be renewed after the contract can be suspended or relocated, but also enjoy the benefits of real estate appreciation and improve digestion Ability to increase costs and bank loans. The influence of real estate price on sales price and investment payback period is direct, and the payment method will also have an impact on the actual price. All of these factors should be specifically measured.
11) Relocation compensation fee. Including the original staff placement fee.
12) Capacity increase of hydropower.
The above items should be regarded as important procedures, the use of weighted average statistical methods, discharge all candidate sites scoring order, as a basis for decision-making. For the top ranked store, but also for further relevant analysis. Analysis of the main contents are: sales prospects analysis; competitive position analysis; attractiveness analysis; and other types of stores portfolio and compatibility analysis. After making the above assessment and related analysis, we can make the final choice to the store.
Girth Cover,Fleece Girth Cover,Horse Saddle Girth,Dressage Girth Cover
Suixian Zhongyu Electronic Business Co., Ltd. , https://www.ausheepskin.com