Li Ning will join hands with Shaquille O'Neal's "Double Heroes"

SHAQ released Li Ning SHAQ products

In the summer of this year, Li Ning spent a lot of money to sign the NBA's most famous "big shark" O'Neill. It is undoubtedly a great attempt to internationalize the domestic sports brand, and afterwards, O'Neill's vigorous Chinese tour has given hundreds of millions of Chinese fans. It left a deep impression. Due to accidental injuries last week, the Sharks had to stop for fifteen games. At this time, the "Li Ning" SHAQ series of basketball apparel was quietly listed, and O'Neal really branded China. I do not know if such a message will bring a bit of relief to the sharks who are convalescing.

Double Chivalry is the best of the world

A few months ago, when O'Neal, who won four championship rings, stood with Li Ning, who had won 106 gold medals for Chinese sports, he was destined for the arrival of a new era of Chinese sports products. The Li Ning brand will join forces with O'Neill to jointly develop the Chinese basketball market. "The two heroes are right here and there." For both parties, it means a good opportunity for development and an imaginative space for development. According to the cooperation agreement between the two parties, the Li Ning brand will cooperate with Mr. O'Neill on the professional basketball product line of the SHAQ series and sell it in China including Hong Kong, Macau and Taiwan. O'Neill’s professional endorsements such as the image, name, shirt number, and signature will be issued. It is widely used in this product line and the cooperation period between the two parties is five years.

New SHAQ opens curtain

After more than two months, Li Ning Company successfully launched the "Li Ning" SHAQ series of basketball apparel. It was the first time since Li Ning and O'Neill announced their joint efforts in August. Marketed joint logo products. The launch of the "Li Ning" SHAQ series of basketball clothing, "Li Ning" and SHAQ joint logo as an element of design and fashion, this is the first "Li Ning" SHAQ series products, highly collectible. It is understood that the launch of the "Li Ning" SHAQ series of basketball apparel is just a "prologue" for this series of products. By the beginning of next year, 320 pairs of "Li Ning" SHAQ limited edition professional basketball shoes will meet with basketball enthusiasts, and thereafter, including clothing. Li Ning's SHAQ full range of products including shoes, accessories and accessories will be on the market one after another. The “Li Ning” SHAQ series products will continue to surprise Chinese basketball enthusiasts.