Someone said that shopping with fashion designer, just as the movie sitting next to the director, he would mercilessly pointed out that the film is what tricks the actor handsome, and what "trap" let you shed tears. Under the guidance of the display designer, the brand clothing store no longer mystery hidden. Most customers in the shop like to walk counterclockwise along the wall, and are easily attracted by bright light, jumping colors or models' clothing, which can not help but touch. Customer's attention is often concentrated in the top right of the shelf, sight is difficult to take into account the horns æ—® æ—¯. The golden vision center for male customers is between 85cm and 135cm above the ground and between 75cm and 125cm for women. Based on this, almost all shops are divided into A zone, B zone and C zone. Area A is the brightest and easiest place to see the light, generally facing the door's orientation, the window or the model's area, or the store's shelves on both sides of the wall; Area B is a relatively eye-catching location, Nakajima counter and cash register near; C area is dimly lit corner. "Store a clothing store brand stores, the display designer is divided into three areas A, B, C. Area A is the most eye-catching direction in the store along the passenger flow location, or the customer can stand on the entrance to the store can see Of the area on the A zone of the display of clothing, mostly the main push of the popular style of the season, the average customer's choice and acceptance are higher; B area is the first customers to enter the store to see the area, and more Display models in the new season, stock more, more in line with popular tastes style; C area is the corner of the store or post-column so that customers can not easily find the place where the display designer will display some of the colors in the C area is relatively independent , Or the stock is small, the size of the clothes. "Some domestic women shop more women, women near the door to attract the eye. Although men rely on the products, but the fitting room in the men's clothing, you have to try to browse clothes look. However, this approach is the opposite of the GAP, three-storey GAP shop floor must be men's, women who love shopping have to cross them in order to reach the second and third floors of women's and children's clothing. This is to allow customers to contact the goods as much as possible. A row of shelves are also points A, B, C area, generally above the A zone, right below the B zone, left below the C zone. The typical layout of Area C is vertical hanging, where there is basically a slow-moving product. Area A looks like a "treasure," but some models are outdated and backlog of products sometimes appear in this area, the attractive style with lighting, but also gives the impulse to buy. In her book ATheory of Shopping, Daniel Miller, a researcher on "shopping" in the UK, argues that the shopping kingdom will no longer buy, sell, and scare people away The artistic atmosphere of the atmosphere, so that every piece of goods makes sense, every customer is here to find life. For the display designer, the so-called "display style" is roughly divided into the frank American, the traditional rigorous British, noble concise meaning, and so on, with the national characteristics are related. In fact, it is not so pure in practice. For example, Ferragamo originated in Italy and developed in the United States. The display style is a fusion of Italian and American style, which is noble and direct. There are some from South Korea's brand, display style from one genre. For example, in the spring and summer of 2007, the theme of T.B2 is "Dream Garden," which abandons the color division of different saturations. Instead, it looks like a small flower that jumps through the eyes and creates the feeling of entering the garden. Although some of the exhibition theme changeable, but the brand has a continuation of "color." For example, sales in the country is very good ONLY, people always think it is red, LV is brown, Ferragamo is the continuation of the brand's "El Salvador" tradition, white and beige. Big names on the subject more weight, the general atmosphere of the same general, do not spray perfume (to avoid some happy people worry), hold classical music and rock - the former depressing, the latter irritable - noble brand temperament However, students. However, all the aesthetics in the discount season may be gone, the important moment in China is the annual January and July. Discount goods may have all been moved to Area A, and sometimes no longer distinguish between A, B, C, and the number of discounts for the display of the classification; music is also replaced by a sense of speed, expect consumers to quickly choose to increase Traffic; at this time the most extreme window display is not displayed at all, only the red "SALE"; Sometimes the display designer deliberately mess up the shop. Discount season Young brands and luxury brands quickly distinguish the former faction rush buy scenes, the latter is still calm. In fact, there have been big names over the season products, but the basic unknown discount, but in the "transaction is completed," that is, the customer has already purchased a good product is ready to checkout, shopping guide will say, we can give you a 10% discount, To attract repeat customers. A brand that seems to be discounted forever is the Spanish brand MNG, which is a mystery and puzzled by professionals. The store is never very tidy, and sometimes the new store opens 50% off. However, sometimes chaos is also a kind of style, stopped in front of the MNG store to watch, which has a warm atmosphere, warm popularity will attract more consumers. Now more and more brands recognize that shopping guide is also part of the store display. Most young brand shopping guide easy-going enthusiasm, wearing the most important quarter of the season's style, act as the A zone model activities. Casual brand shopping guide sometimes dressed in formal customers said: Come two, relax. The big shopping guide is as noble as the brand, wearing custom overalls. However, these brands are very careful shopping guide should actually wear what kind of clothing in the store, in the Burberry store will never see the shopping guide wearing windbreaker, after all, customers spent a lot of money here, who do not want to wear like a shopping guide . These brands believe they do not lack the customer, they clearly shopping guide, never improper lobbyists. Shopping guide will be on display designer shopping guide, trained shopping guide one can see the customer type and grade, although consumers are not classified for themselves, but in the eyes of the shopping guide, "earthy", "taste of the big money "," Optimistic mix and match "," blind sobs "... at a glance. In fact, the display designers are generally "professional surgery," and some are good at color matching, and some are good at style deployment, and some are good at creating a style atmosphere, and even some people can better train the shopping guide. However, in any case, the commercial principle of sales and service, is fundamentally changeable.
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