Braving the fall of Hangzhou, ErmenegildoZegna put together a show that does more than just show off the new clothes of 08 and 09, but more importantly let local followers see the most proud of Zegna Secret: top fabrics and expensive custom services. It is clear that the top menswear brands in Italy want to consolidate their business success with the continued emergence of large-scale production, they need to be affirmed by more elite men - these guests have enough appreciation and financial resources, they are more and more determined Appreciate and choose the best fabrics, otherwise, how to deserve the hand-polished shoes with cognac? In fact, all the leaders in the non-smoking luxury market are convinced that the "fabric plus points" truth. Especially for the highly adventurous designers, fabric innovation has always been the driving force behind fashion. Ms. Miuccia Prada, the most classic character, is not the "Queen of Fabrics", and she devoted nine achievements into the research and development of fabrics to devote high-tech new materials to the practice of traditional luxury fabrics - widely using silky mixed fabrics instead of furry mohair Fur, crinkling embossing, erratic gradient color, artificial lace made of Swiss wool and cotton lace by Swiss lace craftsmen ... In the past decade, she has made amazing fabric practices . Fabrics have become one of the most direct answer to the inequality of design and the luxury elements of design. They are either the most extreme or the most exquisite, the rare and precious materials will solve the escalating luxury goods and make the followers even more fluent . Fabrics decide success or failure In the men's luxury brands, design innovative fabrics can really enhance people's shopping desires, but men are not the pursuit of exotic materials, rare and exquisite fabrics is the mainstream. In Canali's 2009 Spring and Summer Collection, which was released last week, there are a lot of interesting new fabrics in addition to the wool and silk-blend fabrics and the Exclusive200K wool-acted combed-cotton blend, such as taffeta The waterproof jacket features a "memory function" that returns to its original shape even after it has been folded. The nylon lining of the motorcycle jacket protects against inclement weather and even pockets. At the customization briefing in Zegna, there is no need to fine-tune the past high-grade fabrics and the old royal calendar. Take a look at martial arts star Donnie Yen, who came to Hangzhou to make his or her own customization. Top fabrics, personal tailoring and fashionable styles, of course, celebrities can enjoy customization Imagine fast, while regular customers usually have to wait four to six weeks, but for Zegna's strong fabric production process, all wearers should be equally satisfied, the only thing that may need to worry about is their less than perfect body shape. Andy, who spent many years in Zegna describing the fabrics, was very passionate. "Because of the expensive 15MilMil15DoubleWarp, the suit made of it needs careful care and can not be worn frequently. After each wearing, it is necessary to hang the wardrobe for rest, Let it restore the natural state of the fiber to ensure the perfect appearance and feel when wearing again. The top fabric is fanatical for tailor-made services, which he calls "15MilMil15DoubleWarp," whose name comes from the purity of the fabric, with a fineness of 15 microns for each delicate yarn. This fabric is carefully selected for Australian Merino wool and is limited produce. Functional design is also impressive in Zegna fabrics, and many have not experienced the smart apparel elements just listed, which are said to adjust automatically to body temperature. But another blend fabric "HighPerformance" reputation is very good, in the textile process, with two to three shares of wool fiber spinning into a blend of fibers, thus increasing the durability and flexibility of the fabric, the fiber gap due to the rotation also has Good breathability. Another reason it lists the summer apparel fabrics list is that "after a special wash, dark fabrics reflect 80% of the direct sunlight," it is important for men to be comfortable and cool at high temperatures. Designers looking for favorite fabrics, just as investment funds choose a good project is generally important and urgent. Finding the right fabric means that the release of the next season has been half done. In general, apparel designers do not directly intervene in the design of the fabric structure, but according to the trend and self-requirements and structural designers to discuss, choose to design different organizational structure of the fabric. However, the way the fabric after-treatment and color, pattern styling, many designers are accustomed to their own design. Many fashion designers in Europe are actually designers of fabrics. Some domestic designers, are also increasingly aware of the importance of fabric in the design. Take Hua Juan, a well-known designer with independent high-end customized brand JudyHua as an example. Except for the regular Paris Fashion Week, she goes to INTERTEXMILANO every year to select the fabrics she needs for next year. KBCManufaktur viscose and synthetic fiber wool sports fabrics, Fedora fancy yarn, Dinamo linen and viscose blended wool products, Piana's double-sided mohair, are in her purchase list. Most of them are high-grade fabrics one to two hundred ohms per meter. "What I'm looking for, whether it is hand-made or machine-woven, is the ultimate in raw materials and craftsmanship. "Rob the most precious material Speaking of accessories used in the leather material, Hermes is probably the most overwhelming brand. After all, the leather it uses is 1% of the material used in the leather market, because only Hermes can afford this price. Only wait for Hermes pick finished, it is the turn of other brands to choose. Hermes leather, whether it is full of light suede, embossed cow leather, mirror-smooth calfskin, or magnificent melaleuca, each leather has its own price, each season of research and development The new leather, the new dye has its own name. American gold talk show host OprahWinfrey was stopped outside Hermes in Paris, angrily cancel more than 20 bags of birkin bags news soon spread to the world. Although she is clearly in line with the two requirements of the birkin who book Hermes, she does not have to wait too long: one is to enter the Regal Club of the world and the other is a star worth more than $ 20 million. On the most precious fabric list, people have never forgotten about an animal - Peruvian female llama. On average, each female llama produces only 50 grams of villus at 12.5 microns per year. From the chestnut to the dark brown vicuna is considered the rarest rare fiber in the world and is said to be only the raw material It is close to 1000 dollars per ounce. Standing at the luxuriously lit and brightly lit store, a long list of "0's" at Chanel's twill suit, MaxMara's wool coat and the ErmenegildoZegna fashion tails, perhaps the brands are at the very end of the planet, Better fabrics do not hesitate to pay the Andean people an expensive price. Because currently only three brands each year to get adequate supply, and the world's most precious fabric vicuna not to mention. Zegna, a few years ago, has specifically proposed the addition of 11.7-micron GoldFleece (gold cashmere) to a handful of top-of-the-line fabrics in its own custom suits. Of course, the widely-sought after is still the traditional animal fiber, with a certain amount of production of the Australian top wool, it became one of the few big brands bidding for the fact that it is no longer a secret, aside the brand in this regard sensitive public relations principles, the majority People still want to know the true face of this wool. On Canali's custom fabric list, the word "Esperidi 230" means that the custom fee is 150,000 yuan. Its exceptional quality lies in the top Merino wool used to make the fabric, with a fineness of 12.4 microns, greater toughness, crimp characteristics and fiber length. The low-key Canali remained silent on the bidding price, but it used the 100 kilos of wool it purchased for its tailor-made services. The fleecy fabrics made in the Italian mill were tailored to 80 garments. Zegna's "VellusAureum" is the tailor-made top-grade fabric with wool from the annual Zegna VellusAureum International Award, which began in 2003 to reward the best quality, less than 13.9 microns in diameter Wool On the 2008 winners, two wool producers, Simon and Priscilla Cameron, of Canterbury, in southern New Zealand, beat Australian contestants with wool products of just 10.8 microns in diameter, earning rewards equal to wool Gold. Fifty clients around the world can customize their SuMisura clothing, priced from 167,000 each. In most men's luxury shopping brochures, all data and techniques on wool are clearly price-justified explanations, In contrast, those who are good at copying parity brand can only be disappointed. And, in the gloom of the global economic crisis, to show confidence and style of dress can make men excited, custom top-level fabric limited edition jacket is the personal image One of the ways of investment.