Message: Opening of De Beers LV Store

The De Beers LV, a deluxe jewelry brand launched by De Beers and LVMH, two of the leading diamonds and boutiques in the premium market, is operating in 50% of the shares, leveraging the strengths of both parties in 2000. In the year, it announced the cooperation to enter the market of professional jewelry retail brands.

De Beers LV's First Specialty Store in Asia Pacific Opens at Regent Taipei Boutique

At the opening press conference, models show new jewelry series

The classic "Wildflowers" series is inspired by Black Eyed Susan, a specialty of South Africa, to showcase its brand mosaic technology.

Even if it enters the jewelry retail market, De Beers still sticks to the original stone (uncut) role, but all diamonds that have been cut by De Beers will only be available in De Beers LV stores. At the same time, De Beers LV also emphasized the selection of diamonds with more stringent standards than 4C. Before becoming the executive vice president of the brand, Andrew Coxon has served in the De Beers Group for more than 35 years, has solid diamond procurement qualifications, and is also professional With the ability to screen and certify diamonds, he surrendered himself to many diamonds that had reached the 4C standard. The reason was that "Fire" and "Brilliance" were not performing well. "Many craftsmen are trying to save During the cutting process, the weight of the diamond was lost and an unsuitable cut ratio was used, which affected the performance of the diamond.

Therefore, in the De Beers LV store, there is a Beauty Scan device. Through the lens, the consumer can clearly examine the performance of each fire after the diamond is cut. The perfect performance is that the eight lights of the diamond will shine at the same time. It is also the brand's pride in exceeding its own 4C standard cutting technology.