Tommy Hilfiger and supermodel Gigi Hadid bring their iconic “read-and-buy†platform to Milan Fashion Week; Tommy Hilfiger omni-channel “eco-friendly†instant-buying video site for men and women in over 70 countries worldwide The show will also be broadcast simultaneously.
The Tommy Hilfiger 2018 Spring T stage show is a perfect fusion of fashion and motor sports, but also to celebrate the cooperation between Tommy Hilfiger and F1 world champion Mercedes-AMG Petronas Motorsport team.
Amsterdam, The Netherlands (February 23, 2018) —Tommy Hilfiger, a wholly-owned subsidiary of the PVH Group (NYSE: P Holland, Amsterdam (February 2018) – Tommy Hilfiger, as a wholly-owned subsidiary of PVH Group The company (NYSE:PVH) announced the launch of TOMMYNOW's “Power†top platform show. The fashion show not only reflects fashion and innovation, but also blends in the adrenaline-fuelled Formula One racing movement. From Tommy Hilfiger's passion for motor sports, through the retro style, it shows the importance of speed and “present time.†In the spring of 2018, TOMMYNOW also entered its fourth year, which coincided with Milan Fashion Week and this year TOMMYNOW at Central European Time. It will be held at the Milano Congressi centre on February 25, 2018 at 8pm.
The 2018 TOMMYNOW Spring Show is a milestone because we will be releasing our new products through this powerful platform. It is to launch the F1 racing series to consumers and it is also a testimony of our cooperation with the Mercedes-AMG Petronas Motorsport team. . â€
Tommy Hilfiger recently announced a partnership with the F1 World Champion Mercedes-AMG Petronas Motorsport. In 2018 Tommy Hilfiger will be the official apparel supplier for this championship team. The world's top apparel brands have worked closely with the world's top racing teams and also the automotive industry's innovation leaders to bring new and unique digital elements to TOMMYNOW. To celebrate this cooperation, TOMMYNOW "Power" T Taiwan show will invite more than 2,000 guests, including consumers, media, VIP, professional buyers and influential figures in the industry to share exciting with them. For the racing event, guests will have the opportunity to experience Bose’s virtual racing competition with the Bose QuietComfort 35 II noise reduction wireless headset, as well as the Mercedes-AMG Petronas Motorsport F1 race simulator and the F1 maintenance challenge.
After the success of the first three TOMMYNOW shows, TOMMYNOW in the spring of 2018 will be based on the principle that Mr. Tommy Hilfiger "see and buy". This is also the second HILFIGER COLLECTION fashion show for men and women. All fashion shows will be held simultaneously on Tommy Hilfiger's omni-channel “eco-friendly†instant-buying video site in more than 70 countries around the world, including select retail stores, Tommy Hilfiger brand stores, online shop tommy.com, sales outlets on social media, and instant-buying websites and automatic message robots.
TOMMYNOW continues to be the incubator of innovation, where new technologies are tested, refined and integrated with the Tommy Hilfiger brand. This season's TOMMYNOW experience uses a parallax effect to add a storytelling session that gives guests a sense of immersion in the field. By scanning the QR codes throughout the Milano Congressi Center, guests can access TOMMYNOW's world anytime, anywhere. The "2018 Spring Tommy XGigi Evolution" and Mercedes-AMG Petronas Motorsport F1 racing history is even more unique. No matter where you are in the world, you can experience this exclusive event with TOMMYNOW SNAP mobile app TOMMYNOW SNAP and selected shops.
Autumn 2016 TOMMY HILFIGER became the first brand to launch TMY.GRL, an artificial intelligence interactive business dialogue robot for Facebook users. By the spring of 2017, TMY.GRL has evolved into the first personal smart personal style designer, so that each consumer can truly appreciate the customized service. TMY.BOY launched in the autumn of 2017 is based on the HILFIGER COLLECTION men's clothing consumer preferences and for different occasions to create recommended wearer. You can use these artificial intelligence software to see videos of dress up suggestions provided by social celebrities on the TOMMYNOW show. In addition, they will also share their favorite 2018 TOMMY HILFIGER spring new models in their videos.
The first row to see the guests include: Tommy and his wife Dee Hilfiger, F1 racing driver Lewis Hamilton, Tommy Hilfiger Greater China spokesperson Yu Wenle, super model Eva Herzigová, Bar Refaeli, fashion blogger Olivia Palermo and his friend Johannes Huebl, senior music Bloggers and models Ruby Rose, model musician Pyper America Smith, male model Cameron Dallas and so on.
