Move your fingers to see the show when Google snagged Getty

This is already a trend. Not long ago, Gagosian announced the launch of the iPad application. Google launched the ambitious "Art Project" in February of this year, providing 17 "top sights" for the world's top museums. Exhibit is not new any longer.

Perhaps, I feel sorry for not including the Getty Art Museum in the last 17 museums. So Google once again "abducted" Getty, this time they collaborated to launch a new application "Google Goggles" for smart phone users, this application provides data about Getty's nearly 300 works, these works are related information sources Getty Museum archives, and more than half of the works have audio material. The miraculous thing is that you can search through the artwork (brand, books, historical markers).

Imagine that if you happen to be watching the show, you don't want to read the label, or you don't know the language on the label, and you want to know if this piece is Manet or Monet? Just take a photo with your mobile phone at the scene and use this application to find the information you want in the language. In the past, we used keywords to search, and this application uses "visual search."

Of course, the exhibition at the Getty Gallery will still be tagged, but with this app, you don't have to do a lot of homework before you go to the show. You can use the smartphone to search for the information you need right now. In Other words, Getty's exhibition, Google can provide you with more information than the label, and the project will not spend any money on Getty.

Shailesh Nalawadi, product manager for "Google Goggles" development, said that the project is currently under trial because the project team is located in Los Angeles. Therefore, for the first time, the object of cooperation is to select the art institution in Los Angeles. This project is related to and independent of previous projects, but it is all part of Google’s attempt to reach a goal that allows art to be more easily explored with museums or other cultural institutions. They are looking forward to bringing art to end users. Between palms.

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