"Offside" is hot, Makasini Men launches the first World Cup ad

The first men's World Cup advertisement went out on the street and the "offside body" became popular on the Internet.

"# # I was offside for love East Brother, all my success, just for a cup of tea, love Za Za", "# # I work for offside wooden club, is not afraid to report afraid of ridicule, I wanted to do something dry, Not afraid of blowing leather, " " # is a fashion offside. I am Ading, 80 live for fashion, you don't know me, but my fashion you will understand " ... ... in the week before the World Cup, there is a daily MARCCASNE 's comics and graphic images were madly spread on Weibo. Their graphical and humorous "offsiders" instantly gave netizens a good impression. While netizens were watching, they began to follow suit. .

When the comic book "Offside" was sought after, on the opening day of the World Cup, MARCCASNE launched its first World Cup advertisement in outdoor LED screens and video websites in major cities. When "Offside isn't a foul, it's just that I'm more courageous than you near the goal!" Follow MARCCASNE, "Be brave once!" This line is the highest point when the ads are released. . This positively-charged line of advertisements poke in the hearts of many netizens, and netizens have followed suit. At one time, there were nearly one hundred kinds of over-the-top player PS advertisements on the Internet. They cover all aspects, including many people who are in the nickname or famous, or ordinary people.

Smartly deduct the World Cup elements, highlighting the spirit of men's brand

"Offside" originates from the football term and is the rule of football. It refers to the passing moment. The player who receives the ball from the team is closer to the goal than the second-down defensive player (including the goalkeeper). In MARCCASNE 's first World Cup advertisement, MARCCASNE (Mal Cassini menswear) closely follows hotspots and interprets the World Cup with fashion. The brave, hard work, and constant transcendence advocated by the World Cup are highly integrated with MARCCASNE 's advocates of "be yourself and be brave once" . As a result, MARCCASNE (Makassini Men's) passed the "offside" of football and passed "Fashion Offsides", highlighting the attitude of life advocated by MARCCASNE (Makcini Menswear) and the brand spirit of self-transcendence, encouraging urban fashion young people to bravely "cross over". "In situ", "being brave once for the World Cup, for love, for life, for work, for dreams, for fashion".

As we all know, the four-year World Cup has become an important opportunity for many brand marketing. When countless brands are still distressed about how to use the World Cup, MARCCASNE (Maccini Men's Wear) is another way. Through advertising and series of topics to create a very good interpretation of the World Cup soccer world and its own brand of a blend of spirit. It is the "offside" and "do yourself , brave once" highly consistent, triggering the resonance of netizens, so that "offside body" instantly burst into the red network. Behind the explosion, it is the netizens' pursuit and longing for bravery and self-improvement in the current environment.

This time, MARCCASNE (Makcini Men's World Cup ) World Cup advertisement explains a new interpretation of “Offside” and conveys to consumers the positive values ​​of “Be yourself and be brave once” and realizes the value appeal of “Offside Fashion”. In fact, it is the brand “ Youth , freedom to travel, to explore the "continuation of the spirit of the combination.

As a vanguard brand for fashionable men's wear , MARCCASNE combines artistic insights and attitudes towards life . It advocates urban young people 's attitude towards life through active life and constantly challenges and pursues healthy lifestyles . To this end, MARCCASNE (Makaxini men) personally, for four consecutive years in hand "Earth Hour", from "green V-off" to "green Departed" and continuing in the cities in the country launched to create "green V life" for the The goal of the large-scale environmental protection flash activity. Through this “flash” and “runaway” fashion , this new and innovative form of activity attracts extensive attention and promotes a low-carbon lifestyle and a green and environmentally friendly life philosophy. In order to call for more people to participate in the "Earth Hour" campaign , MARCCASNE also strives to create a "10,000 environmental attitude " micro-public platform .

At the same time, in terms of products, MARCCASNE (Makasini men's clothing) attaches great importance to the high degree of integration of brand performance and products. The new summer dress released this year is another perfect display of its brand spirit. 2014 summer new products to the 'traveler' as the core design theme , integrated with the concept of traveler , the "offside" of the customary image of fashion , urban fashion uplift brings the most travel temperament trend of men's clothing.

From "10,000 Environmental Protection Attitudes," "Point to Green China", "Routing Fashion", "I Do Green V", "Green Walker", and now "Offside Fashion", MARCCASNE (Makcini Men's Wear) is passing The unique, novel and interesting event activities continuously express the core spirit of the brand and form a unique brand image awareness in the minds of young people. With the popularity of " offsiders, " the trend of "offside fashion" led by MARCCASNE (McCasini men's clothing) is as fierce as the World Cup. This may be a successful example for the clothing brand to take advantage of marketing and highlight the brand's core values. .

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Here we look forward to offside with you at your fingertips!