Yesterday, Pizza Hut China’s 200th happy restaurant officially opened in Guangzhou. At this point, Pizza Hut has basically completed its layout in China's first-tier cities. The next step will be to focus on exploring the secondary market in Jiangsu and Zhejiang.
Su Jingyi, president of China Yum! Brands Group, said yesterday that the opening of Pizza Hut’s 200th restaurant in China marks the 3rd year of “Happy Restaurant†brand positioning for Pizza Hut’s “Happy, Casual, Fashionable, Fun, and Good†theme. Proven to be successful. In the past 15 years, Pizza Hut has sold 50 million pizzas in China, with a cumulative turnover of 5.6 billion yuan.
After Pizza Hut opened its first store in Beijing in 1990, it has been exploring brand positioning for the needs of the Chinese market. In 1998, Pizza Hut launched a business model of "leisure catering" in China. By 2003, China Pizza Hut opened its 100th restaurant and officially established the brand positioning of “Happy Restaurant†with the theme of “Joy, leisure, fashion, taste, tasteâ€.
For the next step in the layout plan, Pizza Hut stated that the market will be expanded to the northeast, southwest, and northwest, and the distribution will also continue to deepen the second- and third-tier cities from municipalities directly under the central government and provincial capitals, even in Jiangsu and Zhejiang provinces. County-level cities like Changshu and Yuyao open restaurants.
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