September 29, the domestic sports brand Pick in Hong Kong. This is also the sixth domestic sports enterprise to visit Hong Kong's capital market after China's move, Li Ning, Anta, Xtep and 361 °. Compared with the situation of the performance of the international sporting goods brand that has been disclosed has been declining, the domestic private brand apparently is quietly on the top, and the sporting goods industry has seen the trend of "returning foreign investors to enter the country." Mike Hui, CEO and Managing Director of Peak, admitted that in the next few years, Chinese sports brands will enter the top five in the world. International strategy to 4.1 Hong Kong dollar issue price calculation, Pick's IPO will raise 1.7 billion Hong Kong dollars, higher than previously estimated 1.5 billion Hong Kong dollar. Excluding the over-allotment option, Peak's total capital stock after IPO is 2.098 billion shares, the company's total market capitalization of 8.6 billion Hong Kong dollars, Xu Jingnan family holds a total of about 61% stake in Peak, this calculation, Xu's family more than 5.2 billion Hong Kong dollars. "The IPO helped Pick achieve a higher platform and marked the initial completion of Peak International Capitalization, the next step the company will continue to promote the internationalization of personnel and research and development of international." Xu Zhihua stressed in an interview with this reporter, Take the international route is Pick has always adhered to the idea that the international brand in front of the market is paving the way for today, so as to gradually achieve brand internationalization, capital internationalization, internationalization of personnel, research and development of internationalization, and ultimately market internationalization. Xu Zhihua further explained the original intention of the company's internationalization strategy in the following media exchange meeting: "In 2004, 47 sports brands in Fujian all invested in 5 sets of CCTV ads. Homogenization strategy and fierce competition forced Peak to have to Think of differentiated break way. "Xu Zhihua said Pick's differentiation in the performance of two aspects: First, take the professional route, adhere to the endorsement of the brand with athletes, professional brand image to promote the public leisure market; Second, promote the brand of international In the domestic brands in the first sponsorship of international basketball events, with international basketball star endorsement. "FuturePack plans to hire international talent to explore foreign markets and plans to set up R & D centers for sneakers and sportswear in the United States and Italy, respectively, and plans to expand its operations into three product areas: tennis, soccer and running, according to the plan. Xu Zhihua said Pick's strategy will continue to be professional and international, "We will invite the world's best athletes in these areas to do brand endorsement, with a professional brand image to promote the public leisure market." According to earlier figures released to the media Since 2006, Peak's annual turnover has increased by more than 80%. Turnover in 2008 nearly doubled to 2 billion yuan. At present, there are over 5,600 Peak stores. In the next two years, the company plans to add 1000 branches each year, and the sales network will also extend from the current second and third tier cities to first tier cities. "Foreign-funded immigrants into the" domestic sports brands listed one after another, indicating its confrontation with international brands, competitiveness has been greatly improved. Not only that, the mid-term performance of domestic brands also make the industry sidelines. Anta net profit of 608 million yuan, an increase of 40.1%. Li Ning net profit increased 41.6% to 473 million yuan. In contrast, "foreign brands" are not optimistic about the status quo of their business. In the first quarter earnings, Nike brand sales in Greater China, footwear product sales fell 17% to 218.4 million US dollars; apparel product sales fell 16% to 168.1 million US dollars; Sports equipment fell 16% to 2900 Ten thousand U.S. dollars. Overall revenue fell 16% to 415.5 million U.S. dollars. Compared with foreign brands, domestic sports brands in the first half of this year, regardless of sales or net profits have shown rapid growth. It is understood that Li Ning in the first half revenue growth of 32.4% to 4.052 billion yuan; net profit increased 41.6% to 473 million yuan. In terms of net profit, Li Ning for the first time this year surpassed Adidas, the world's second-largest sporting goods supplier. Faced with this situation of "retiring from foreign countries, Xu Zhihua admitted that the financial crisis has given Chinese brands the best opportunities for progress. "After the crisis, consumers are undergoing great changes in their habits and they demand lower prices. The Chinese sports brand just has a very significant cost-effective advantage." Xu Zhihua said the sales volume of the market is verifying this judgment. "We can easily observe that this year Chinese brand sales are rising, foreign brands are declining. "Xu Zhihua that the Chinese market, sports brand consumption has just begun, as people's lifestyle changes, the market demand for sporting goods will rapidly increase, thus giving this industry a huge Opportunity. "Sporting Goods is a mature industry in Western countries, but in mainland China is a sunrise industry.This industry is now in the Warring States Period from the Spring and Autumn stage, the market is concentrated in the hands of a handful of brands, the industry's first 7-8 brands will have Great opportunity.I believe there will be tens of billions sales scale Chinese sports brand in a few years, entering the top five in the world. "