Sailing 2012 柒 brand men loyal to the dream to grasp the direction

On January 5, 2012, a 4-day filming of the Spring Festival 2012 TV commercials for the Spring Festival was held in Sanya, Hainan Province. The event was co-founded by Shanghai Dentsu and co-founded by Taiwan's most creative director Huang Maosen Filming director, well-known artist in Taiwan, Brazil mixed model Leandro Lee Andrews, as well as from the United States of the international supermodel TABER M portrait interpretation, which makes the advertising block as a whole more stylish and international.柒 brand China Collar series has always been to diversify the characteristics of Chinese fashion interpretation of the 柒 series, in the 2012 spring and summer videos to convey the "life, not in possession, but to understand" theme: blue sky in the sun In the summer, dressed in a slab license plate model who prop up the sea breeze agitation sail horsepower voyage. As a fashion leader in China, Sipai Men is deeply rooted in the image of mature, restrained, responsible, tasteful and ambitious men. These men aged between 25 and 45 are economically independent, have a stable career, and have a happy family. They have the pursuit, dreams and diligence, and are keen to make greater success through hard work. They have a strong loyalty to the brand degree. "Follow the dream, follow the direction of their own control" is a combination of Chinese elements, ethnic style, fashion trendsetting Chinese collar series will be the spring and summer 2012 clothing series interpretation of the new purpose. In line with this new image, the concept of yachting golf has become the main element of the commercials. Whether it is a unique stand-collar design, or meticulous pin work, are given up the wind, breaking the wave of self-confidence forward, which is the brand-name man shows a different kind of life: a confident state, Beautiful, high quality, free and easy, calm life; this is not only the brand advocated by the brand is also a brand target consumers are pursuing and yearning; they are to promote, sustained state climbing the peak of life, they refined, open-minded temperament , Show a different kind of life. Settled in life, comfortable at me.

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