Seven wolves wore wolf culture series appearance CHIC2016 spring show

On March 16-18, 2016, the 25th CHIC China International Clothing & Accessories Fair was held at the Shanghai National Convention and Exhibition Center. Seven wolves wore wolf culture series at the CHIC2016 Spring Show. In line with the theme of the “evolutionary symbiosis for you” theme of this exhibition, the seven wolves also took advantage of the expo to show their unique achievements in cultural creativity, smart R&D, and hot “Internet+” in recent years.

The wolf culture series that participated in this exhibition as a star series has attracted a lot of attention at home and abroad for seven wolves. From the Milan fashion week catwalk to the Design+ design exhibition, international designer Colin J performed avant-garde interpretation of the geometric triangle wolf, not only incorporating more modern elements in the wolf head, but also refining the cultural essence of the Chinese ethnic minorities, from “The epic worn on the body” started with the Miao. They introduced several wolf cultural series such as MIAO, TIBET, and THAI, which enabled the traditional culture to radiate youthful vitality in fashion. Works with visual beauty and impact, but also contains a unique spiritual connotation, deeply loved by people at home and abroad.

The Wolf culture series has created a new development pattern in the fashion industry, cross-border music, fashion, and the Internet. Last year, Tencent Games "Thunder fighter" reached the first in-depth cooperation with fashion and games, jointly launched a cross-border design product series - "Sirius Mech", and in the official website of the Seven Pennicorns, JD flagship store, Tmall flagship store and part of the line On the official platform of the next store, etc., it was sold simultaneously, which opened up emerging markets such as game fans and was also a close communication between the seven wolves and the young consumer groups. At the exhibition site, waves of people visiting the crowd were attracted by wolf culture's exquisite designs and stopped to take photos. The seven wolves and wolf cultural booths were also featured as brand booths. They also welcomed the visit of Sun Ruizhe, president of the China Garment Association, Zhou Yiqi, deputy secretary-general of the China Garment Association, and Mr. Ji Wenbo, a famous designer.

As a heavyweight exhibition in the domestic apparel and apparel industry, CHIC has been constantly innovating based on changes in the industry and the market. Each year, the exhibition strives to reflect the latest development trends of the domestic and foreign apparel industry through forward-looking industry forums and sample sample cards for domestic brands. Provides a broader vision of industry development. Mr. Zhou Shaoxiong, Chairman of Seven Wolf Men's Wear, said in an interview with CCTV media at the scene: “Seven wolves, as old friends of the Expo, not only witnessed the evolution of Chinese men’s fashion, but also constantly explored the development mode of the Chinese men’s industry. We are able to dress Chinese men more stylishly and contribute more to their strength.At the same time, seven wolves and men's wear are also thinking about how clothing style and fashion industry can match the evolution of Chinese men's lifestyle.CHIC exhibition is a flourishing age in China's garment industry. It provides a good communication platform for everyone, and also a hub for collaborative development between the industrial chains.The influence of Chinese brands in the world has been rising year by year.The seven wolves are trying to show the world while digging through their own brand DNA through the wolf cultural series. Our ability to innovate in Chinese fashion allows the world to re-understand the unique charm of Chinese traditional culture in the trend."