Securities Times reporter Cui Xiaoli
Shandong Ruyi issued an announcement on the evening of June 11. The company name was changed from “Shandong Jining Ruyi Wool Textile Co., Ltd.†to “Shandong Ruyi Woolen Garment Group Co., Ltd.â€, and the abbreviation was changed to “Ruyi Groupâ€. The company was changed by Mao Textile Enterprise. For the woolen clothing group.
Xu Changrui, the company's director of the company, said that in August 2016, the company used non-public offering funds to acquire Ruyi Technology's clothing assets, Tai'an Ruyi Technology Fashion Industry Co., Ltd. and other related clothing assets. The company's main business has been extended from a single worsted fabric. The design, production and sales of clothing to the downstream have completed the layout of the entire industrial chain of the company's woolen garment industry.
Previously, the company's business was mainly in the design, production and sales of worsted fabrics. In the field of wool textiles, the company has achieved world-leading scientific and technological achievements, and a number of technologies and products have filled the domestic gap and reached the international advanced level. The company's products occupy the high-end market of domestic worsted woolen fabrics. It is the fabric of choice for high-end professional clothing and famous brand clothing at home and abroad. Customers include Armani and other international first-line brands.
However, the low added value of fabric production limits the rapid development of Ruyi Group. Since 2015, Ruyi Group has started to integrate the garment industry, extending its reach to the entire industrial chain of woolen garments, targeting the high-end fashion industry, thereby enhancing the added value of the company's products and opening up the company's profit margin.
Xu Changrui said that Ruyi Group has entered the high-end fashion apparel industry and intends to give full play to the advantages of the company's upstream high-end fabric industry and form a coupling between upstream and downstream industries. In the future, the business focus of Ruyi Group will gradually tilt towards the fashion apparel industry, adhere to the brand as the main line, rely on science and technology as the driving force, continuously increase brand building, extend to both ends of the “smile curveâ€, and strive to develop a traditional manufacturing enterprise into one. Service-oriented high-end brand enterprises.
Recently, Oriental Securities released a research report that, from a fundamental point of view, the high-end consumption has continued to pick up this year, and the high-end men's and women's wear has maintained a good growth rate in the previous period in April and May. Export manufacturing benefited from the year-on-year depreciation of the RMB ( This is more obvious in the first half of the year. It has maintained steady growth with weak recovery in downstream demand, and it is expected that the industry will continue this trend in 17 years.
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