Adidas Y3 shoes
Sports fever is absolutely overwhelming in the fashion industry. In recent years, many fashion brands such as Comme Des Garcons, Yohji Yamamoto and Under Cover have launched canvas shoes based on Converse All Star; super brands such as DIOR continue to add sports elements such as stripes and folds, and even launched golf apparel, etc. These phenomena are not hard to see. The cross-border of fashion and sports has already created a win-win beautiful storm.
Nowadays, as long as you look at the men's clothing department of each famous store, you will find that the classic style of the shoes has become less and less, replaced by the major fashion designers with Puma and Adidas and other sports brands Crossover series, or brand name Such as Dolce & Gabbana and Dsquared2 own design shoes, arrayed in a number of men's shoe rack. In today's Smart Casual-led men's fashion boom, brand-name Crossover shoes that are both laid-back and extravagant are definitely the "eye-catching" men's shoes.
Dolce & Gabbana, who likes to take a leisure sports route recently, used shoes as accessory Accessories. Several of the sneakers bearing the name of the city are very similar to those of Adidas' classic urban sneakers. Is it a coincidence or a "tribute" to this classic design?
Since FILA became the designated sponsor of the Ferrari Formula 1 team, the two brands also began to play Crossover. A pair of F2002, with the same name as Ferrari's Formula 1 racing car, has similar curves of body lines and air intakes on the side of the shoes, and is also painted with Ferrari's famous large red car paint. The entire appearance flow line reaches the extreme.
Adidas with the Superstar series is naturally a master in the Crossover circle. The famous sub line "Y3" is designed by the palace master Yohji Yamamoto. When he was born, he was in a mess in the performing arts circle. The stars loved and did not love sports. Wearing a Y3 dress, the big Logo is very dazzling. It is no wonder that this sportswear that incorporates fashion elements can also be said to be a fashion outfit with a sporty design. The concept is so cutting-edge, and it is natural to have a refined appearance. Rugby, motocross, expeditions and other sporting elements meet with classic thin strips and lattices that don't seem to match, colliding with dazzling effects. The high-tech material is also very practical and comfortable, with special curves cut out, more self-cultivation effect. Yoshimoto Yamamoto, Y3 creative director, said, "I hope my design is more popular."
Puma is a veteran sneaker from Germany. It used to give people a sense of stability and few funny things to do. However, in recent years, he has made frequent moves and has been pursuing the trend of Crossover. He is more surprised than any brand's cross-border work. The first is the landmark sneaker launched in collaboration with French product designer Philippe Starck (Starck Puma) and then the nuala yoga series launched in collaboration with supermodel Christy Turlington. In the second half of 2004, Puma's Crossover was even more frantic. Co-designers included Neil Bar-rett, Mihara Yasuhiro and Alexander Van Slobbe of the Netherlands. The lineup was definitely not inferior to other brands. Jil Sander, known for its simplicity, and Puma's imitative soccer shoe, Avanti, are selling well. Another shoe, called Sprint, has also sold mad sales in Japan and Europe. Puma recently announced plans to launch a new series of men's and women's shoes with the designer Alexander McQueen, exposing Puma's ambition to station in the T-Station.
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