In the precious metal Lunar New Year market, a certain theme, a series of products, is obviously more popular with investors. For example, the theme of the zodiac, or the theme of some major events and events, such as the theme of the Olympic Games and earlier millennial themes.
At present, many banking financial institutions will launch “Golden Year Gold†or “Zodiac Gold†products with brand logos, which are generally marked with the year or the lunar calendar year. According to industry insiders, since the zodiac series has to go through a long period of 12 years, it requires more capital costs and time costs for both issuers and investors. Therefore, a series of full set of zodiac gold, market price It also rises with the ship. In the collectibles market, such precious metal products that can form a series are often more marketable.
“Now the marketing of precious metal products requires storytelling. Some products with certain meanings and stories are more attractive to investors.†A bank official told reporters that some products, such as some products, have been blessed and are issued in limited quantities. It is often more popular than ordinary products.
In addition, the 2015 China B (Year) Gold and Silver Commemorative Coins issued by the People's Bank of China this year are also favored by the collection market. It is understood that the set of the Year of the Zodiac gold and silver commemorative coins a total of 16 coins, including 9 gold coins, 7 silver coins, are the legal currency of China.
In investing in the Golden Year of the Lunar New Year, the industry believes that the collection of small-size zodiac varieties is more market-oriented than large-size varieties. "The market performance of the zodiac silver coin is stronger than that of the gold coin. Although the issue price of the silver coin is much larger than that of the gold coin, its absolute price is still lower than that of the zodiac gold coin. The price of the silver coin is relatively low, so it becomes the protagonist of the zodiac gift market. Active, the price increase is also significantly higher than the zodiac gold coins.†According to the source, dark horses are often produced in low-priced varieties and unique themes.
An old player in the collectible market analyzes that, like other collections, gold and silver coins are also about birth, craft, vintage and circulation. If the process is good, the products can form a series, and the circulation is not very large. There is brand awareness in the market, and the future premium space will naturally be higher.
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