The world's top children's wear brand Bonpoint display appreciation

Nanjing Road Bonpoint Store

Shanghai, Nanjing West Road, within a radius of one hundred meters centered around the Hang Lung Plaza, is already a contestable spot for many of the world's top brands to fight in China. However, most of them are adult apparel brands with little traces of children's wear. Until recently, Bonpoint from France quietly opened at the northern junction of Shaanxi, marking the world's top children's clothing brand officially landed in China.

Almost every pedestrian passing through the door of the store will stop for the unique window design on the opening day of Bonpoint. Several sets of transparent white children's clothing are suspended by a fine nylon thread. Each garment is equipped with a light bulb, soft warm light through the pulped taladan cloth halo silhouette of an angel, and hanging in the side of the white wings complement each other. What kind of paradise is hiding behind such a window that looks at angels?

Push in the door and immediately understand what is called a low-key luxury. The walls are all white and clean. Wooden furniture in the Bonpoint store worldwide is a unified design, painted a touch of kiwi green. The overall tone of the shop is calm and calm. The wooden floors were rough and mottled. In fact, they deliberately used the old ones and made a special trip from France. The North African-style carpets have a strong national style and are all hand-woven in Tunisia.

Nanjing Road Bonpoint Store

The entire store is divided into a baby area, a children's area, and an evening wear area based on the children's clothing line. The baby area is especially affectionate. One-piece shirts, T-shirts, knitted cardigans, and all products are made of high-quality natural materials including cotton, hemp and silk. Those mini-fashions that can help puppies as princesses are given the most exquisite creativity and workmanship under the Bonpoint logo. Humor is also one of Bonpoint's housekeeping styles. If the printed text on a style T-shirt is translated into Chinese, it is actually: Mom, I will stop making noises tomorrow night. In addition to a number of styles tiled on the table in the children's area, there are a number of rows of hangers along the wall, seemingly quiet, but each with the top and bottom of the load are carefully planned by the French headquarters . The display in the evening wear area has dramatic effects. The dresses for children attending important occasions such as wedding parties are gorgeous and innocent. The background turned out to be a hand-painted bird screen in France.

For more than 30 years, Bonpoint's luxury children's wear concept has gained worldwide popularity. Its design department's work style retains a long tradition of Parisian haute couture clothes. It is fully authorized by the founder of the brand, Marie France Cohen, assisted by her assistant team. Carefully create each style, each embroidery, each accessory. Each year, Bonpoint launches three seasons (Spring/Summer; Autumn/Winter; Christmas), each of which contains 10 major themes involving infants 0 to 2 years old, and boys and girls 3 to 14 years old. . A total of 300 styles each year. From the theme of this year's spring and summer, you can taste the big style of Bonpoint. "Summer of Summer" emphasizes the mix of blue and brown, showing the Nordic leisurely style; "nostalgic" adds pink prints in brown, inspired by the modern clothes at the bottom of the grandmother's box; "African Princess" boldly uses African tribal style cotton cloth to dress , showing the desert style; "a white in the end" are all the foundation of white cotton, delicate embroidery is all hand-made; "pink Miss" is in the pink powder with brown dots, the wave of fashion circles Did not pull down ... between the children's wear and the girl's wear is also quite a mix of style, whether it is a girl's casual suit, or the boy's pink series, are eye-catching.

Nanjing Road Bonpoint Store

Bonpoint's accessories are another element of its luxurious quality. There is a multi-layer closet in the baby area. Everyday baby's daily items emerge from the grid: baby bottles, wooden combs, rice bowls, spoons, building blocks, soap, plush toys... There is even a Bonpoint for babies. The modulation of non-alcoholic perfumes, the fineness of the variety, and the ingenuity of the mind, seem to have opened the corner of your baby's life show. A playful cowboy straw hat hung in the theme of "Denim Dreams" in the girl's area; gloves, belts, headbands, and hats were all in the wicker basket next to the checkout counter. In addition, Bonpoint also invited Paris's most famous jewelry designers to design jewelry collections this year. Among them, a silver bracelet not only delicately decorated lace and bells, but also has shell-embellished decorations, embodying the exquisite details.

With good-natured shop assistants say goodbye, walked out of the shop, and returned to the real world. Suddenly the heart was touched, for the angel that had just seen it was flying. Feeling Bonpoint can do luxury to be filigree, childish, just like the hearts of adults and children, gently melting together...

Cute little model catwalks at Bonpoint conference

Bonpoint's philosophy is simple but works: a luxury brand that sells quality and trend-setting children's clothing in sophisticated and intimate shops.

The story begins with Marie-France and Bernard Cohen opening their first children’s clothing store in Paris in 1975. Its keen sense of fashion, cutting-edge tailoring, strict choice of materials, and exquisite workmanship make Bonpoint become a leader in children's wear in the international fashion world.

Over the past 30 years, the Bonpoint network has grown rapidly in France and abroad, with stores spanning major international fashion landmarks, including Madison Avenue in New York, Avenue Montaigne in Paris, Victory Square in Paris, Royal Mile in Paris, Beverly Hills in Hollywood, Sloane Street in London and Bond Street. Adjacent to the "gold word sign" are Chanel, Hermès, LV, Cartier, Prada, Bonpoint and these brands belong to the Montaigne Association. (The Montaigne Club, similar to the top brand club of the French Fine Arts Association, only absorbs the classic brands on the Avenue de Montaigne in Paris.)

Cute little model catwalks at Bonpoint conference

It is worth mentioning that Bonpoint has always been sought after by many people in the entertainment industry.

Madonna bought clothes for her son and loved one. She often went straight to Bonpoint. Céline Dion used to spend a lot of money at Bonpoint. Her generous plan was to spend 120,000 euros to choose gifts for her 35 nephews and nieces. Supermodel mothers, such as Kate Moss, Elle McPherson, and Claudia Schieffer, are especially keen to find inspiration for the baby at Bonpoint. Jonny Depp and French wife Vanessa Paradis choose women's shirts, Bonpoint also preferred.

In addition, royal households in Europe and the Middle East have always been Bonpoint's guests. Nearly every little prince's princess has Bonpoint's cotton clothes in her closet. Frequent visits to the brand's stores include the Belgian princess Elisabeth, the granddaughter of Britain’s Elizabeth II, the descendants of the Greek royal family, the Danish royal family, the Norwegian royal family, the Spanish imperial family and the beautiful Jordanian girl Rania. Every time the Moroccan king passes by Paris, he must go to Bonpoint to make a pot of tea and buy a gift for her son. Bill Gates is slovenly on weekdays and must be Bonpoint for his children. Mrs. Chirac picked up clothes for Martin and Bonpoint.

Bonpoint's reputation in the European royal family has also extended to the film industry. A few days ago the brand featured a full set of children's costumes designed and produced by the movie "Royal Garden", and it was a portrait of a blonde princess. The film starring Catherine Deneuve, the French actress, is also a loyal supporter of Bonpoint. When her daughter was only wearing Bonpoint when she was a child, she now has her grandson Milo.

Bonpoint's success is not only the superior quality of its products, but also because it creates a luxury style for newborn gifts. From clothing to shoes and socks, from skin care products to jewelry, from fluffy toys to baby bottle nipples, Bonpoint will launch a complete line of newborns every season. Despite its design quality and packaging, it will be leak-proof and impeccable. Located at No. 65 Paris University Street, the store specialises in newborn collections. The love for the little angels is specific to every piece of fabric and every piece of embroidery is used as a celebrity to celebrate the birth of a new life. It is possible to send children's clothes printed with the Bonpoint logo when friends and relatives like to give birth to your son and daughter, which has become a standard of etiquette in European society.

Bonpoint stores in other cities of the world also have baby areas, such as the baby shower series in the flagship store of Shanghai West Nanjing Road. The gift box includes bath towels, slippers, wooden combs, toys, nightgowns, and a non-alcoholic Bonpoint perfume. The overall tone is calm and gentle light beige, with a specially designed Bonpoint canvas suitcase, which reveals the luxurious taste is quiet, but for all to see.

To provide children with a child-like and high-quality blessing, Bonpoint, a top French brand, provides a luxurious reason and method.