How to open a good underwear shop? How to have high performance? Today, charming new beauty Xiaobian here for everyone to recommend a few oh, I hope to help you!
First, a professional shopping guide
Underwear shopping guide is very particular about the professional knowledge, which requires shopping guide staff not only to master the general shopping guide skills, but also the product itself, wearing features, with methods, washing and maintenance with a comprehensive professional understanding, but also customers themselves more Understand what kind of specifications and styles should be purchased. In addition; to learn to grasp the psychology of customers, to grasp the market's popularity. A very professional Purchasing Guide can win the trust of customers and establish a loyal relationship.
Outstanding underwear Purchasing Guide need long-term training, because it involves a lot of expertise. So in normal times, the store manager should make an appropriate staff reserve, on the one hand to prevent the passive management of personnel, on the other hand can also avoid the risk of possible staff turnover.
　　
Second, the goods and sources
Underwear products in the initial design, designers in the product style and color have spent a lot of effort, in the style of series and color complementarity there are many stresses. Product style and characteristics of the display will be due to the internal structure of the store, the internal environment and the geographical location of different performance methods, the correct display can effectively reflect the personality of the brand, which requires the main shop owner Shop situation, with the exchange of manufacturers and related personnel to learn, on the color, the main vice style, series of topics by professional methods of operation. At the same time in the clothing display concepts and with more ways to learn more accumulation, improve their appreciation ability and display level, make their own store features.
The rationality of the stock of goods is very important to the store, under the foot waste of goods sales opportunities, too much goods will also take up capital costs. And many shopkeepers have experienced such a thing: selling products soon sold out, replenishment long time to make up. Because you sell products other stores may also be very good sales, manufacturers receive information and then make up a single order, certainly need a process. This requires the owner of the letter on the one hand in the sales letter to strengthen communication with the manufacturers to ensure timely feedback of information; the other hand, to strengthen their ability to predict the sales of products, whether a new line with the local market spending habits, its sales How the future, we should be able to grasp.
　　
Third, the image and promotion
Due to the short development of underwear industry, the lack of a mature business environment, so many of the current internal store is very focused on the image of the store, especially some of the details of the work is often overlooked. For example: if the customer into the shop is like walking into a boutique five-star hotel housing, he felt the shopping is not the same, where the higher the price, there is no discount, they are also easy to accept; and if they find that the mop and bucket on The dressing room, or the poster has a broken corner hanging there, they do not feel the same! Excellent store image is to withstand the most demanding customer test.
The same promotional tools, some people operate very well, some people poor results, and others are always trying to find ways to "plan" out of a stunning idea to make a name!
Some shopkeepers have experienced such a situation: when the discount is good, no one patronized after the restoration of the original price, came to say that the shop to come back to buy! Often not discounted Some people complain, analysis also complained! Even lost a lot Old customers. This is obviously the consequence of not handling the negative effects. This requires the production of publicity and the atmosphere to do the appropriate work on the layout, in marketing to find a "suitable" reasons, with emphasis on the conditions of promotion (such as festivals, stores, off-season processing, etc.), while the layout of the store On the requirements of prominent promotional atmosphere, with regular sales have a considerable difference, the greater the difference the less negative impact.
　　
Fourth, good financial management can make a wide range of financial resources
The owner of an account, clerk an account, a factory account. At the end of the month according to the actual receipt of the owner and the actual shipping inventory reconciliation with the factory, at the same time according to the actual receipt, real, sales and actual inventory reconciliation with the staff, everything can be clear at a glance.
As for the sale of the price policy, either can be clearly defined: consistent with the manufacturers, the implementation of a unified retail price, Purchasing Guide did not discount the right to sell. Either give a restrictive discount. Such as: you can give a minimum of 8.5 fold the right, but the premise is the full price sales must face the total monthly sales of more than 80. In this way, by giving the clerk sales discount right to show their confidence, not only improve their enthusiasm for the work, but also effectively seize the sales opportunities and improve efficiency.
Improve financial management, but also to help store owners accurate and timely grasp of business conditions, while the daily sales planning, sales skull test, product replenishment, the development of promotional plans play the most valuable reference to effectively grasp the day-to-day management.
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