The mobile phone WeChat Mall background page shows that a Wenzhou customer submitted an order: To buy a pretty color jade pendant from Master Studio, the owner immediately responded and told the other party that the jade pendant was delivered to the home within three days, and the customer immediately responded with a smile. This is the scene of the 27-year-old young creator Shang Fanchao at 4 pm on August 23.
More than 130 online franchisees
Shang Fanchao, 27, is a college graduate studying network engineering. Six months ago, he and two jewellery designers who returned from studying together created a WeChat platform that specializes in the jewellery jade online subscription business. From raw material selection to engraving artwork design to inlaid style design, users can participate in the whole process of jewelry making through WeChat. Now there are 130 franchisees across the country.
The first venture was worth 100,000
Shang Fanchao had a good job and stable income, but he always had a dream and wanted to use his knowledge to find his own world in the online world. In 2012, in the Liaoning University Undergraduate Entrepreneurship Base Entrepreneurship Competition, Shang Fanchao and his classmates developed the "Quick Second Network" won the second place in the competition. Taking “Quick Second Network†as the platform for entrepreneurship, they embarked on a road of independent innovation.
By watching online video ads, “Quick Second Network†can participate in free online spikes, thus increasing product attention and obtaining financial support from enterprises. Due to the full preparation, the “Quick Second Network†hits every day in a straight line, reaching tens of thousands of times at the highest, with a cumulative number of hundreds of thousands of people. Just as they are eager to sign a cooperation agreement with several companies, their leased network server service providers are running out of debt. A few months of effort, all customer data, access data, all zero. A few people put together a 100,000 yuan investment, and they paid for it overnight.
In the second half of 2013, they carried out secondary development around the WeChat public platform, launched various functions to meet the needs of different companies, and developed 3D panoramic display, voice radio, online video, online order, WeChat. A series of functions such as the mall. Hard work pays off, more than a dozen companies come to the door, and discuss cooperation with them, their entrepreneurial road has turned.
I hope to decorate people's lives more and more beautifully.
After several years of entrepreneurial experience, Shang Fanchao feels that entrepreneurship requires technological innovation, but also product innovation and service innovation. By chance, Shang Fanchao came into contact with a designer friend who came back from studying in the UK. His product design is very good, but the sales channels are limited. After investigation and argumentation, Shang Fanchao believes that the use of Internet technology to customize jewelry. Marketing should be a good project.
In order to do a good job in marketing, they set up a studio in Tiexi District, and set up an offline experience store in Luyuan to do the exhibition of jewellery and jade raw materials and finished products; online, they adopted the business model of “WeChat Mallâ€. In addition to his team's participation in marketing, he also distributed hero posts to attract entrepreneurs to participate. He hopes to open an offline experience store in other parts of the country. More franchisees can participate in the online competition. Through his participation in the production of jewelry, people's lives are decorated more and more beautiful.
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