SATCHI (Satchi SATCHI) brand that was born in the artistic atmosphere of this side smoked land. In the early years, SATCHI was specially designed for the royal family in Europe. It has been famous for its advanced leather goods. After more than seventy years of development, SATCHI brand has gradually become an internationally renowned brand integrating the products of leather goods, bags, garments and glasses. All over Europe and Southeast Asia. Since landing in mainland China market, with its rapid expansion of excellent quality, in the country opened more than 100 top shopping malls brand counters. Successful men of all walks of life bring the new experience of the classic European dress. Pursuit: classic collision with the young classic is a kind of time precipitation, only engraved on the time gear, will be in the continuation of the space to get the eternal seal. Young also has the pursuit of the classic, the eternal worship. When young and classic encounter, the time to stay in the moment passed, also doomed they will not miss each other. Satchi international brand men uphold the essence of Florence, Italy culture, as Florentine craftsmen, with the talent of art inspiration and exquisite craftsmanship make every Satchi products reveal an unparalleled aristocratic atmosphere. Lu Huangbin, chairman of the view that "whether it is mid-range, high-end, or high-end men's clothing, homogenization is very serious in many people's eyes, old-fashioned business models, the classic is old-fashioned, so I and my staff proposed A concept that is 'business not old-fashioned, classic younger', this year's product line which has embodies such a concept has gained everyone's approval, I think we should say that stick to this direction, then take a two or three seasons, then The difference between us and other brands have a very good distinction, our brand indispensable, unlike others. In order to grasp the market dominated, to break through this homogenization phenomenon. Now China's brands, such as men's , The trademark wiped two different clothes can not find the difference in the fabric, the design point, the color system, the pants type and so on and other similar brands have a clear distinction can grasp our in China Market share. "Satchi international brands men's integration of international fashion trends, the brand's style in the traditional classic on the basis of adding modern fashion element , The overall design and strive to organic unity of artistic beauty and use. Lu Huangbin, chairman of the board said, "The original business is mainly a service 60, after a small 70, go look at 83 years of people, 30 years old, his thinking and 63 years of thinking is not the same. People in the clothing wear more stylish with some above, but more after the 60 are on the old-fashioned with the most notable feature of Chinese men is that, in fact, out of each piece of clothing are not bad, wear on the body is Not the same as a smooth color, such as black clothes, black pants, black shoes, he would not be with brown shoes. In fact, fashion is a little bit of accumulation, modest fashion rather than very jump .Chinese man is a more moderate Groups, I think in the moderate moderate plus some fashion, and then the degree of fashion, our service is still the object of business people, but the age of business people have been greatly different. The original is 60, and now we are 70, 80 or even 90. Is not a veteran. The focus: the integration of culture and brand Culture is the brand content, is to drive the brand long-term survival and development of fine God power. Culture because of the brand and vitality, the brand because of culture and more competitive in the creation of culture, the company in line with the "show exotic style, promote footwear culture, enhance the quality of Sha Chi, shaping the brand image" principle, Continue to accumulate and deepen the cultural connotation of the brand to make it more attractive market and the development prospects of high-grade, high grade, high-grade requirements, all-round excavation Sachi brand culture, the brand management and history and culture combined, comprehensive Creating a multi-perspective and multi-perspective Sachi can make Sachi more vivid, making brand culture an important means of reflecting brand characteristics in market competition. Chairman Lu Huangbin has his own plan and opinion on the integration of corporate culture and brand culture. "I Prepare the brand to do well in my hand for 10 years, to make everyone agree that this brand of Sachi, Ye Hao suppliers, brand operators, the terminal Ye Hao, I hope to put 50% of their profits out, we can build us Satchi Primary School, Satchi Secondary School, Sath Chi University, when I left the world, stay in There are these things in this community, Shatin Primary School, Shatin High School students is the dissemination of Sarkozy brand culture. The brand spread through the mouth, through the accumulation of culture, and then handed down from generation to generation. This will not only improve our life on the one hand, but also pass on the brand on the other hand. "Planning: Breakthrough in Management and Operations Competition is becoming increasingly fierce in the market. Satchi International is continually innovating and making breakthroughs including the change of operational mode of apparel, innovation in operation and management, scientific inventory management and supply chain optimization and remanufacturing channels Etc. Before I did not do the clothing, did the apparel, I realized that the original clothing is to promote the secretion of adrenaline, we wear a good clothes, the temperament of our whole person, the adrenal gland The secretion of prime is not the same. We only integrate the supply chain, brand operators and distributors. Therefore, what I propose is that our brand should be made and loved by all, but not everyone can afford it. For example, I wear this shoe, bought in Italy, only 58 euros, there is 12% taxfree, what is the concept? Our price in China is expensive and we can no longer be outrageous. Why is it that we are afraid of the supply chain, the brand operators or the channel operators? What I am going to do now is to design, produce, operate and sell the whole chain in the supply chain and the whole logistics chain, accounting for 25% -30% of the profits, and the price of China will slide down. Chairman Lu Huangbin shared with reporters the plan for Sachi's pattern.
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