Interview: Jean Paul Paul Knott

Interviews with Jean Paul Knott were made at floating locations on an intermittent basis. Although Mr. Knott’s visit to Shenzhen this time, we can see him almost every day, but he really can not spare more time for us, and we can not bear to occupy him too much time - from morning to evening The work of the meeting, all night long, let Nort's face always smile gracefully and lingering tiredness, even if only ten minutes gap, he can quickly fall asleep.

From this, we once again saw the true master style: professionalism, dedication, and commitment. This made us look forward to the upcoming 2004 Shenzhen International Fashion Week that will open in December - the opening ceremony of this year's fashion week "Geli Si Fashion Festival" will be Mr. Knott as creative advisor.

Q: Mr. Knott, as a world-class design master, what attracted you to China to cooperate with the local fashion industry? How did you select ELLASSAY?

A: In order to meet new challenges. There are many new things in China that I want to understand. I think that China is opening the door to the world and the world is also paying attention to China. Both sides are full of interest in mutual exchanges and cooperation.

Collaboration with Galis, was facilitated by Miss Eugene Kay. Miss Yu is my friend in Paris and my Chinese market broker. She has a full understanding of the history, current situation and development trend of the international fashion market and the Chinese fashion market, and has a comprehensive understanding and unique insights on their differences. Through her introduction, I am full of curiosity and anticipation for cooperation with China.

The company is a stable and stable domestic Chinese brand. After more than ten years of accumulation, she is currently in a virtuous cycle. He hopes to introduce advanced international design, management, and business planning concepts to further consolidate the image and increase market share. . Last year, Miss Yu took me to China to inspect the market. After communicating with Mr. Xia Guoxin, general manager of GELISI, they left a good impression. Afterwards, Song Lisi proposed cooperation intentions. After careful consideration, I think that Song Li’s thinking has a good space for development, so the two parties reached a cooperation.

Q: What kind of brand is ELLASSAY? What new level of cooperation will you bring her with Colise?

A: I think that the consumer audience that ELLA SAYY is facing is a feminine career-oriented women. They are well-educated, have an open international mindset, are independent of their personality, and have a successful career. At the same time, they are elegant and full of feminine charm. The overall image of a new generation of Chinese intellectual women in the context of global integration. In addition to further deepening and refinement of this special feature, our cooperation will continue to give her an international character. In the future, ELLASSAY will introduce European fashion culture to Chinese women, and will also bring the unique intellectual, elegant and beautiful image of Chinese women to the international stage.

Q: For the downcoming Shenzhen Fashion Week, do you have any ideas for the performance you want to guide?

A: In my opinion, product design and release performance are very different. The design is more attention to detail, and the performance is based on the stage effects, a story to run through, and the story in the performance. If the audience can understand, they will feel our passion.

Q: So what will you tell the audience on the upcoming "Gelistar International Fashion Festival" on December 15th?

A: Or it should be said that Galis will invite the audience to "enter" ELASASAY fashion world together. This story is like this: A Chinese woman is studying in France. In this world fashion capital, she has been nurtured into an elegant intellectual woman. A few years later, she returned to China on holiday and chose Shenzhen, a fashionable and open young city. Her friends held a PARTY for her. On the PARTY, she brought the latest fashion culture brought back from France to Chinese friends.

Q: What do you hope to bring to the audience with the "Gelistar International Fashion Festival"?

A: The ELLASSAY brand name comes from the Champs-Elysées Avenue in France. The design inspiration also comes from French culture. The party was held under the background of the “Chinese-French Cultural Year”. The venue was Italian architectural style, full of European romantic artistic temperament, and the Eiffel Tower on the back of the window of the world was also a symbol of France. So no matter whether it is a large environment or a small environment, it is connected with the music. The brand's image is seamlessly integrated. In order to coincide with the atmosphere of the scene, the evening party requires every guest to attend a dress. It is said that this is the first time in Shenzhen, hoping to bring some fresh feelings to the guests.

Q: Tell us about your personal brand "JeanPaulKnott".

A: My brand has 35 stores in the world's top shopping malls in Paris, Tokyo, New York, Milan, Hong Kong and other international metropolises. I don't like to nail signs on clothes, but use fine leather ropes as a mark. Priced between 100 and 5,000 euros, most of which is between 500 and 1000 euros, is a high-fashion clothing of advanced style. This kind of positioning of high-grade garments is currently unlikely to enter the Chinese market, so my personal brand has not yet entered the Chinese market at this stage. Nowadays, more and more guests are coming to my shop to order from around the world. I believe that Chinese customers will come to spend my clothes one day.

Q: What is your opinion on China's luxury clothing market?

A: In China's view, China has a high-spending consumer group and has the potential to purchase high-grade garments in terms of economic strength. However, their awareness of international fashion brands currently rests on several long-established classic brands. The understanding. They pay attention to the brand name effect. When he spends a lot of money on a piece of clothing, he hopes that all people can recognize the brand at a glance and thus be recognized and respected. They can not accept psychologically expensive prices to buy a brand name that few people know, the so-called unnamed brand name, the same price, they would rather choose YSL, GUCCI and so on.
However, in Europe and the United States, the world's high-end consumers not only consume classic brand names, but are also more willing to choose some brands that are only well-known within the top consumer tiers, with cutting-edge design, superior quality, and high prices, in order to advertise their social status. Many well-recognized senior designers’ brands are very popular with this consumer tier.

Q: What is your impression of the local Chinese fashion industry?

A: It is not easy to say that this is my third visit to China. I think the Chinese fashion market is not yet mature, but it has great potential. I think Chinese counterparts can also put their minds a little more open. I visited Shanghai seven years ago. It was my first journey through China. I found that China was not ready to meet the Europeans at that time. When I came back this time, I thought that China would take seven years to walk. The road for at least 50 years has developed so fast.

Q: For the concept of fashion, do you think there is a big difference between China and France?

A: I have been to many countries. I think that every place will have its unique understanding of fashion. This understanding is always different.

Q: About yourself, you have worked at YSL for 12 years. What keeps you so long?

A: It is Mr. Saint Laurent. He has always been my most admired person. He is the best, I believe him. When I left him, I was more convinced that the YSL brand was not so important to me. What was important was him. I need to believe that person, his inner world, his thoughts, because I think the true self is the most critical.

Q: When your performance is very successful, do you feel satisfied?

Answer: No. There are always new challenges and inspiration in the fashion world. In order to do better, I will not stop.

Q: Do you think talent is really important?

A: To some extent, yes. But if you have been hardworking and enthusiastic, you will be very good.

Q: What are your plans for five years?

A: I just need to know it. However, I will take every day seriously and try to live my life. Bringing happiness to others always makes me happy.

Q: Can you give us some tips or advice for our students studying clothing?

Answer: We must sincerely love and creative. Fashion is a difficult area and we must persevere.