The gap group's Bananarepublic brand 06 new women's clothing

The Bananarepublic brand plays a significant role in the Apparel industry in the United States. Bananarepublic started out as just a clothing retail store that only used “small tricks”. The shop is decorated with fake palm trees, with baubles or jewels in wicker boxes. Starting a period of time, the business is still very good, but because the brand concept is too narrow (mainly for travel clothing), Bananarepublic soon became the victim of brand marketing failure. However, since its business philosophy was changed to "business casual clothes", it has been given a chance to be reborn. The gap acquired and adjusted Bananarepublic, and shifted its positioning to high-end consumer goods retailers. The products it sold ranged from high-end sports sweaters to aromatherapy products, and donnakaran crumpled silk suits. Bananarepublic's feature is to provide customers with the best materials and first-class tailored clothing, and to provide a variety of designs for men and women who value the taste of clothing. As always, it combines high-quality fabrics with minimalist styles to create a series of easy-to-wear men's and women's apparel, making it easy for customers to choose.

Bananarepublic Brand Women