Men's DE FARRO: Fall 2011's flagship luxury

DE FARRO (Diffano)'s new autumn/winter 2011 conference was held on schedule in Hangzhou. Customers and managers from all over the country attended the conference. Arrange a new exhibition hall display, carefully selected new autumn and winter products, as well as costumes organized by the DiFano model team, to the national customers to fully demonstrate the elegance of the new costumes, but also let everyone look forward to the new listing. The award ceremony was also held on the morning of the ceremony. The outstanding stores in China were honored at the ceremony and prizes and crystal trophies were presented. The Best Sales Award was obtained from the Special Office on the first floor of Yichang Guomao.

The purpose of DE FARRO brand is to bring the international apparel fashion elements into business menswear, forming a distinctive brand style and life experience, and creating the perfect wardrobe for fashion business men. In March 2008, Zhejiang Sanyuan Garments Co., Ltd. obtained the authority of DE FARRO's production management, marketing and maintenance in China and the brand's authorization in the Asian region. DE FARRO has since entered the Chinese market.

DE FARRO's domestic design team relies on the strong resources of the brand's foreign design team, focuses on introducing the latest design concepts, and develops products based on the characteristics of Chinese consumer groups. Since entering China, DE FARRO has differentiated its brand advantage by virtue of its unique features in brand positioning, marketing system and product development. The positioning of fashion business style meets the personalized needs of successful men for low-key, comfortable and fashionable.

The current DiFano is committed to creating the perfect wardrobe for fashion men, reflecting the rich artistic temperament and romantic atmosphere, rich and meaningful clothing and matching culture for the most realistic manifestation of art.

DE FARRO (Diffano) product style emphasizes the combination of high-grade fashion casual men's wear, the products involved in the category of fashion business casual series of men's clothing (clothing, shoes, hats, leather goods, ties, etc.), the market is mainly for the age of 25-50 years old High-income business gentlemen and tasteful fashion people with an annual income of more than 150,000 yuan. DE FARRO's in-store design incorporates a strong classic French element in black and white, with leather, stainless steel, and mirrored glass to interpret 20th century modernism and enable DE FARRO consumers to Experience premium shopping atmosphere and enjoy high quality service.