World's Largest Outdoor Brand Columbia Launches Spring/Summer Wear

The world’s largest outdoor clothing brand Columbia organized the “Columbia, Full Travel Partner-Columbia Sunshine Line” event on April 16th in Beijing’s Wangfujing Department Store Plaza, and launched a brand new 2005 spring and summer clothing.

As a professional outdoor clothing brand originated in Portland, United States in 1938, after decades of continuous development and research, Columbia has developed into the world's largest outdoor clothing brand, which is recognized by travel and outdoor enthusiasts around the world. After nearly 80 years of development, Columbia's main product line has covered all outdoor apparel such as outdoor jackets, multi-functional pants, T-shirts, shirts, backpacks and outdoor sports shoes.

In this event, Columbia showcased the latest outdoor apparel introduced in 2005 by professional models, including not only leisure travel apparel but also clothing made from Omni-Dry (quick-drying fabric) suitable for summer hiking, even fashion life. There are also new products introduced. At the event, consumers fully experienced the charm of Columbia technology. Through the Omni-Tech Test House, consumers experience the powerful windproof, waterproof, and windproof features of Columbia products, which provide outdoor enthusiasts with all-round protection. Columbia is your complete Travel partners.

In 1991, after continuous research and innovation on fabrics, Columbia developed Omni-Tech, a patented all-weather outdoor technology fabric with strong windproof, waterproof, and breathable features. Afterwards, Columbia developed Omni-Dry (Quick-drying fabric), a technology fabric that quickly absorbed the sweat from the body movements and then evaporated the moisture to the surface of the fabric to keep the wearer cool and comfortable. Columbia's Omni-Dry (fast-drying fabric) has a sweat-absorbing function three times that of 100% cotton fabric; the volatilization rate is twice as fast as 100% cotton fabric.

Columbia, the full travel partner - Columbia Sunshine, is not only a wonderful clothing SHOW, but also an unforgettable display of clothing technology, so that the audience first learned about the technical content of clothing - clothing not only must wear beautiful, More must be comfortable. It is reported that the Colombian sunshine line will be launched in the future. It will be held in Beijing Fenglian Square on May 13th and 14th. At that time, more people will be able to understand and experience the change of life brought by our clothing technology.