???? Entering the winter, with the cold air after another "visit" Hangzhou, the street stores selling cashmere sweaters are also coming out one by one. “Professional designers play editions, tailor-made, 50% off the audience...†These slogans posted at the door of these cashmere sweaters’ customized shops have made many consumers excited. In addition to street-side customization shops, cashmere sweaters have also become a well-deserved “protagonist†of major shopping malls and online stores.
However, the reporter found that although there are many channels for selling cashmere sweaters, it is not easy to buy a cheap cashmere sweater. Also known as 100% pure cashmere, the price on the market ranges from RMB 200 to NT$4,000 to RMB 5,000. This makes consumers confused when purchasing. How should these cashmere products be purchased?
???? Young people join the "shake" cashmere sweater ranks
In the past two days, Miss Xu, a citizen, had passed through Zhongshan North Road after work and found out that a gourmet food shop on the street had been changed hands, and a cashmere sweater factory shop had been replaced. Originally thought this was the exclusive shop of Aunt Dahao. After entering, she discovered that this was also a special event for young people. There are many cashmere sweater styles in the store that are cute and cute, and there are trend styles for stitching elements. Many of the models are similar to the big ones of Hangzhou Tower.
???? Entered the Eight Songs cashmere sweater shop near the stadium road, the owner handed two reporters to the reporter, one is a cashmere sweater style album, one is a cashmere color card. "We choose good styles and colors here. We will make orders to the manufacturers and it will take about 10 days." The owner said that she has been working on cashmere sweaters for more than 10 years. In the past few years, she has "shake" cashmere sweaters. Most of them are middle-aged and old people. But in the past two years, their store has also begun to transform its design. At present, more than half of the styles in the store are aimed at young people. In the process of chatting with reporters, many young girls of 20 years old came in. “It was attracted by the kind of clothing in the window,†said Miss Yang, a consumer. She said with a few cashmere sweaters in the closet, which she ordered again in the past few days. She said: "In the winter, air conditioners are turned on in the offices. When they enter the office, they must take off their thick jackets. So winter cashmere sweaters should be worn with flowers. They are like hot weather in T-shirts. They are available in various styles and colors. Several sets.†The young white-collar workers in custom-made cashmere sweaters mostly love to customize a word collar or low-round neck cashmere sweater, which is convenient for matching scarves or shawls.
How much does it cost to customize a cashmere sweater in a cashmere sweater shop? “The price of cashmere sweaters processed by the shop is determined according to the customer’s cashmere grade and processing difficulty.†The owner of the eight-song cashmere sweater shop said that the cashmere line in their shop is divided into two files, which are 78 yuan, 12 yuan and 98 yuan respectively. One or two. A basic women's basic bottoming shirt costs about two or five cashmere lines, plus a processing fee of 80 to 100 yuan. Consumers can take a cashmere sweater for about 500 yuan.
Although the custom cashmere sweater is relatively cheap, but there are many problems. During the interview with the reporters, he just encountered Liu Alu who came in and fetched the produced clothes. He found that the finished products were not the same as the pictures displayed by the shopkeepers. The buttons, belts, and other decorations were quite rough. “For this cashmere sweater, etc. For the past ten days, I did not expect such a disappointment. I already knew that I had to go to the mall to buy it,†said Aunt Liu.
????Shopping cashmere sweater is also playing "reform"
What is the sales situation of cashmere sweaters in shopping malls? The reporter then went to the sixth floor of Tower A of Hangzhou Tower. This whole floor is made up of various big brand cashmere sweaters such as Ordos, Pangu and Deer King. The reporter walked into the Erdos store and picked up a basic cashmere sweater for women. The discounted price was 880 yuan, which was almost twice that of the street shop. And slightly better cashmere sweaters, the basic price of 5,000 yuan.
In many people's minds, cashmere sweaters are a favourite among middle-aged and older people who have a certain economic foundation. Salespersons in the mall said that in the past few years, cashmere sweaters have also been “reformed,†from the initial thick warmth transition to fashion and aesthetics, from the original short paragraph mostly to the current mid-long paragraph, color, style more stylish, attractive A lot of young customers come to buy.
?? Pangu cashmere sweater sales told reporters that cashmere sweater prices this year is almost the same as last year, but the style is more young and fashionable. "You look at this pink new, white Peter Pan collar, short and long before the clothes, is the most popular Japanese style, the little girl likes it, and sells the code quickly."
?? Industry insiders, in addition to raw materials, labor, printing and dyeing costs rose, cashmere shirt to go the fashion line is also the reason for the price increase. Now the design fee for cashmere sweaters is very high, and the annual salary of a top cashmere sweater designer can reach more than 1 million. These fees have to be increased to the unit price of cashmere sweaters.
News extension
Five tricks to identify authentic cashmere sweater
The cashmere sweaters in shopping malls are so expensive. Why do you sell 100% cashmere sweaters online for as long as one or two hundred? Many consumers are confused about the pricing of cashmere sweaters. The journalist entered "100% cashmere sweater" on Taobao and discovered that a couple of hundred yuan was not a minority. In this regard, all the shopkeepers interviewed by the reporter expressed that it is impossible.
???? "100 yuan is not enough even labor costs." Ordos store manager said the cashmere sweater raw materials are rare gold and expensive, so the network is sold in the following 500 yuan cashmere sweater, basically false, "at least not 100% pure cashmere sweater."
???? Then how to identify the advantages and disadvantages of cashmere sweater? Some experts suggest that five methods can be used to identify the true and false cashmere sweater, namely: touch, grasp, release, shine, and lick.
Touch: Cashmere sweater hair is thinner than ordinary wool, the average fineness between 14-16um, so feels a kind of silky feeling, very comfortable. However, some cashmere sweaters are slippery, and when they are touched, there is a feeling of sliding between the fingers and the talc.
Grasping: The wool's hair has a medulla, which is solid, and the cashmere sweater's hair is unmyeloid and hollow, so it is quite flexible. Grasping a hand, there is a glutinous rice elastic feel.
?? Put: grab a handful of cashmere, and then let go, cashmere is due to animal protein, and will immediately restore a smooth, difficult to wrinkle.
According to: Take a cashmere sweater, look at the light, look at the density of the cashmere sweater, the lines are clear and tidy, not easy to reveal light. The looseness of the density appears to be disorganized and easy to transmit.
掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂 掂Too heavy may be mixed with wool.
????
[Headline recommendation] Saturday and Sunday holiday will be West Lake area next year will be single and double
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