On March 26, 2013, the 21st China International Apparel & Accessories Fair (CHIC2013) opened at China International Exhibition Center and many apparel brands from home and abroad came on stage. Among them, children's wear brands that have participated in the China International Fashion & Accessories Fair for five sessions won the favor of many visitors with their eye-catching pavilion design and unique product style. The exhibition, the fruit of bright colors for children as the main theme, the exhibition hall into a love House modeling, so that more visitors feel good childhood childhood fair, and enjoy a visual, Tactile feast. Take this opportunity, China Beauty Network special correspondent on the fruit marketing center brand director Mr. Chen Weiqiang interviewed. Marketing Director of Force Marketing Center and Beauty Network reporter face beauty network Reporter: The CHIC (China International Clothing & Accessories Fair) is the result of children's clothing several times exhibitors? Director Chen: This is our fifth time participating in CHIC, so we are still very familiar with CHIC. Beauty Network Reporter: This time to participate in CHIC, our brand look forward to what kind of effect from it? Director Chen: At this time, we mainly participate in the CHIC to enhance the brand image and the brand awareness of the Fruit Brand and the Fruit Babe brand. Because we in 2013, our strength and effectiveness of the overall image of Babe as the brand is an important aspect of the development. Beauty Network Reporter: The main one is the promotion of brand image and promotion, right? Director Chen: Yes, yes. Beauty Network Reporter: Fruit Babe is also a force under the brand? Director Chen: Beaujolais was actually established as early as 2004, when it was operating as a mode of operation and management with force. Now that we think the market for betabebe is ripe, we decided in 2012 to separate betabebe as an independent division. Beauty Network Reporter: Li fruit brand children's clothing as a favored brand has what kind of advantage? Director Chen: For our force, the product design is a strength, our products have a very rich variety and characteristics, in our opinion, the originality of the product is a very important brand advantage. Beauty Network Reporter: We know that a good brand and his management are inextricably linked, you can share here with us experience strength brand management it? Director Chen: First of all, product design is the top priority, with good products we can get long-term development; Secondly, we also emphasize the quality of products; there is also very important one is the terminal services. Of course, we still most emphasized the promotion of brand image in 2013. Beauty Network Reporter: For force such a good development of children's wear brand, in addition to the exhibition there any advertising channels? Director Chen: We will conduct the most basic promotion through Wechat, Weibo and WeChat, and we will also deepen the consumer's impression on the fruit brand children's clothing in addition to online promotion. Beauty Network Reporter: Children's clothing market is increasingly saturated in the situation, the force there is no special development plan to cope with the fierce competition? Director Chen: 2013 is a very important year, we will achieve leapfrog development this year, of course, will also continue to stabilize the terminal market. Beauty Network Reporter: As a participating "veteran" brand, what is the secret of exhibitors? Director Chen: I think it still depends on whether or not I have the intention to do it. I believe everything can be done with the utmost care. Beauty Network Reporter: Well, finally, please tell the majority of dealers and our team a few words now. Director Chen: I think our corporate culture is very good and we advocate a "home" culture. Whether our team or our dealers, we all work towards a common goal. Some employees will work hard for 20 years, and even the whole family will work hard, we are like a family. Beauty Network Reporter: I believe that everyone can attract dedication, dedication, there must be a very large brand presence! Director Chen: Oh, yes. Beauty Network Reporter: Yes, thank you for your busy schedule to accept our interview, I hope results in this exhibition achieved complete success! Manager Han: OK, thanks ~! Marketing Director of Force Marketing Center and beauty network reporter took a group photo after the interview
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