Interview: International Women's Fashion Women's Duo Duo Duo, Mr. Dong Ping

Interview: International Women's Fashion Women's Duo Duo Duo, Mr. Dong Ping

First of all, please do your introduction to your company.
Duo Jia Duo Duo "International Women's Fashion" is a design brand advocating "Little Extravagant Beauty Culture" and "European mix and match style". Its inspiration is based on the legend of Elisabeth Sissi, famous in Europe in the 19th century, accompanied by movies. The world-famous "Sinister Princess" is popular in the world. The design culture revolves around the princess's wisdom, beauty, vitality, personality style of life and lifestyle. Since its inception, it has been unique in its young and extravagant style.
Yanya Duo Duo's innovative approach to style, rich design philosophy, interpretation of the princess's most beloved aristocrat lifestyle, and marriage of films, music and other fashion trends, the brand into the modern spirit of the unique flavor. The unique and rich cultural connotation born in the elegant and elegant blossoming brings a new atmosphere to the fashion design community in terms of design and style. The extravagant and beautiful style naturally flows through the exquisite details, as if passing through time and space to restore the beautiful, tall, intelligent and charming noble figure of the princess.

Interview: International Women's Fashion Women's Duo Duo Duo, Mr. Dong Ping

Interview: International Women's Fashion Women's Duo Duo Duo, Mr. Dong Ping

What is the purpose of your company's participation in CHIC2013? What do you hope to harvest?
The purpose of our participation in the CHIC is: 1. To fully demonstrate the charm of the Nuojiao Duo brand to customers from all over the world. 2. Let CHIC let more people know how to blossom, and identify the product positioning of elegant blossoming. 3. Through CHIC, we convey the importance and urgency of environmental protection to the whole society. So this year, our 600 square meters booth will be built entirely of green plants. It will become the central green lung of W3 Hall. Through this innovative measure, we will reflect our company's Social responsibility.
Of course, I hope to harvest more customers! Because this is the best endorsement of all the efforts we have made!

What is your product positioning and style characteristics? What highlights of this exhibition will be presented to us?
Duo Jia Duo Duo is positioned as "the international trend of women's clothing," through a strong R & D capabilities, rapid response, and quickly follow the international trend of fashion, the international fashion trends in the most convenient way quickly brought to Chinese consumers. Our style is “little extravagance and beauty”. This exhibition will present to customers around the world beautiful and colorful 2014 autumn new products. Whether it is grasped from the trend or the advanced design concept will be amazing to all! In particular, we have strong theoretical support and experience support 1:8 development concept, will give customers a new feeling!

What is your company's core competitiveness? What are the advantages of its brand? What are the current promotion models and marketing strategies?
Our core competencies are: Internal: The “Family Culture” advocated by Nuo Duo Duo Duo, External: In our corporate values ​​is the mission of “10 years to help 10,000 impoverished students round university dreams” for the enterprise. I think that a company that respects everyone equally and has a sense of social responsibility is a competitive company.
The advantage of our brand is "multiple channels": shopping malls and ground shops can be stationed. It lies in the “multiple types”: the center shopping district, the community shopping district, the crossroads of the street, and the shopping plaza. Various store forms have created an integrated shop-building strategy.
Our promotion model is very novel and we are promoting it as long as you can think of it. Because we are positioning ourselves as a fashion company, we dare to try and dare to try any new form.

What is your company's future development strategy and how will it use CHIC more effectively to build and showcase brand value and increase its interest?
In the next five years, we are committed to becoming a smart company in the apparel industry. We are not limited to the barriers and constraints of the industry. We export not only clothing but also wisdom.
CHIC is the largest clothing trade show in China. It benefits from the strong support of our country in setting up an industry platform. This year is the 21st year of CHIC. For an exhibition, it is still young, but for the Chinese exhibition, it is highly qualified. . We have been participating in CHIC for the second year. We will use the innovative thinking, the pioneering measures of cross-border cooperation, the use of new media, etc. to use CHIC to grow together!

What are the popular trends in your company's spring/summer 2013 sales?
Our product positioning is “International Women's Fashion” which means what is the international fashion trend and what is our popular trend, because only in this way can the Chinese consumers have the most convenient access to the international big-name fashion trends. This is also our duty of.

What is the most important thing for your success in building a brand?
Believe. Belief is the most important, whether it is between people and between people and things. Let consumers believe your brand, this is the most important.

Please ask the leaders of your company to talk about CHIC's views and perceptions. How do you think CHIC has played a role in the development of China's garment industry?
(Mr. Dongping Dong, Chairman of Shanghai Kane Nice Clothing Co., Ltd.)
CHIC is the driving force for the apparel industry chain in China. It is China's largest apparel exchange and display platform and is a stage for exciting performances in related industries. Art, culture, creativity, philosophy, and business are all present here.
The role of CHIC in the development of China's garment industry is like the role of "Oscar" in the film industry. It has a strong potential to promote the development of the Chinese garment industry in a higher, stronger and faster direction!