According to the standards of Western countries, when a country's national per capita income reaches or exceeds 800 US dollars, the consumer society will shift from economic consciousness to aesthetic consumption consciousness, that is, it is not considered economically (price) is not worthwhile, but the main consideration is whether it is happy or not. Like, love does not love, is the reason why the author often said "like is the price."
Jade jewelry consumers gain not only the satisfaction of possession of jewelry, but the satisfaction of further psychological spirit. This is the aesthetic consumption consciousness. Only such consumption is the most essential, noblest and most civilized consumption in the world. The vigorous development of China's economy has promoted the great improvement of people's living standards. This kind of improvement and prosperity is not available in China's history. This has also promoted the improvement of people's quality and the improvement of cultural living standards, which has also promoted and promoted the aesthetic level. Improvement. At this time, our jewelry enterprises and operators, if they only stay at the traditional non-aesthetic level, stay in the concept of “as long as it is a jadeâ€, there will be no market competitiveness. We are now moving from a material-satisfying need to a transitional period that meets psychological and spiritual needs. This is why branded products are selling well.
This is not entirely to pursue the quality of famous brands, but to pursue a kind of psychological satisfaction of famous brand products. This kind of psychological satisfaction is the realization of self-worth. Pursuing the aesthetic content of brand-name products is the pursuit of the spirit and the pursuit of beauty. Nowadays, under the psychological state of seeking newness, seeking differences, seeking for beauty, seeking beauty and seeking speciality, our jade jewelry is monotonous. In the supply of jade jewelry, there are many goods on the road, lack of featured products, and production in jade jewelry. In terms of circulation, only a few small workshops, small shops, and jewellery companies and products that can compete in the big circulation are very rare. At present, the development of the jewelry industry has reached the fork in the road, can not grasp the transition period of jade jewelry to the aesthetic consumption transition, based on the local itself to expand abroad, expand abroad, develop profit areas, and find growth points. It is the key to whether our jewelry companies can grow and develop and make extraordinary achievements.
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