2008--The first year of the cottage
Suddenly, the spring breeze comes, and the 100-line industry is a cottage. Counting the popular keywords of 2008, "cottage" is undoubtedly more eye-catching in all popular words: from the star's cottage, to the product's cottage, to the brand's cottage. The brands and products of these cottages have brought tremendous impact and unparalleled influence to various industries in China, both in terms of the speed of innovation of products and the acceptability of commodity prices.
In 2008, the long-awaited financial turmoil finally turned into a global economic crisis. Today, with the gradual globalization of the economy, no matter how far away, every economy has been affected by the cold wind. This economic crisis has provided a nutritious soil for the “cottageâ€. The power of a cottage storm and economic crisis is starting to shape, sweeping the country and affecting the whole world from China’s manufacturing power.... In 2008, it was the first year of China’s cottage. The first year of the Chinese manufacturing economy officially began to transform! The keyword “cottage†will definitely affect the brand structure of the domestic consumer market, thus driving the transformation of the Chinese manufacturing economy.
Speed ​​and efficiency--The cottage makes the so-called "Rouge Strategy" a dream.
As we all know, the success of the cottage lies in the speed of the individualization of its products and the rapid response to the market demand. When the so-called brand big name is still in the process of a new product in the first half of the year, a new series of products in the consumer market in a year. At the time of the rouge strategy, the cottage has already launched a new product with more powerful functions and more moderate price, so that “Rouge†has become a “bamboo basketâ€. It can be said that “cottage†has pulled the brand down. .
Throughout the domestic consumer brands: the huge marketing system, the numbing market speed, the indifference to consumer demand, etc., have become the factors restricting the development of the brand. In the past, a brand new product entered the market, the strategy of “roasting†It must be preferred. Now, when the wind in the cottage begins to blow, rouge becomes a sweet dream. Some people say that this kind of behavior of the cottage will affect the innovation enthusiasm of enterprises and the recovery of investment. I say that this is the survival of the fittest. The era of relying on one or several classic products to maintain the survival of the whole enterprise is gone forever. The market demand is complex, the demand is diverse, and the demand can be guided and changed. Under such circumstances and conditions, it is bound to deeply hurt the entrepreneurs of the enterprise, but this is the trend of development, the trend is unstoppable!
Under such a trend, we should not think about how to resist the cottage. It is more important to review the conditions of the enterprise in a timely manner. How to adapt and how to obtain more market opportunities is wise!
Some people say that this is the winter of the enterprise. I think this is the spring of the cottage. In this spring, it is "a hundred flowers bloom and a hundred villages contend." You have to ask the company how to spend the winter? I tell you, learn from the cottage!
Cottage, what is the basis for confrontation with the brand?
China is a big manufacturing country. China has been striving to "take off the hat of manufacturing" and "bring a brand of creation." Compared with well-known foreign companies, our advantage lies in the fact that there is such a large manufacturing base. We also naively think that as long as we have foreign technology and foreign equipment, we can create a world brand that belongs to China, and we can quickly take off, this dream we have done for nearly 20 years! Today, after passing through the wall again and again, after being humiliated again and again, it was blown by the wind of the cottage, and it should wake up!
Our only advantage is that the "creativity" of the Chinese is endless (and of course some people regard this "creativity" as "piracy" technology). The market demand is also diversified, which constitutes a perfect economic cycle!
Based on the above two points, the cottage provides a feasible way for the transformation of some private economies in China!
There are millions of private enterprises in China. The private economy is an important part of the Chinese economy. The cottage is the backbone of the new-born private economy, so it is certain that the cottage is also an important part of the Chinese economy!
The cottage makes "only can't think, can't do it" becomes a reality!
What is "only unexpected, not impossible"? Take a look at the cottage, learn how they control costs, learn how they improve market response, learn how they innovate, and learn how they think!
The cottage will let the Chinese consumer market officially begin to enter the dual market. Many enterprises will face the choice of life and death because of the cottage. Many enterprises will flourish because of the cottage! We can certainly see that in the future global market, China's cottage will dance with global brands.
Walking!
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Jiaxin Ceramics Crafts Co., Ltd. , http://www.czjxceramics.com