Wissman: Acquisition and M&A Brand Development Strategy

A financial tsunami that has come into turmoil has triggered a global economic crisis and the world economy has fallen into a trough. For China's garment industry, facing the severe market conditions of sluggish exports and sluggish domestic demand, no one company can do it alone. How to find a feasible development path under such a severe form has become a difficult problem for garment enterprises in China.

Save on unnecessary expenses, increase work efficiency, reduce advertising budgets, and reduce clothing release budgets... All apparel companies are starting to save money. It seems that this can allow companies to escape the financial tsunami attack, but does not know that this can allow companies to persist for some time, but this is not a long-term solution after all, nor is it a fundamental solution to the problem.

Recently, when visiting enterprises, we learned that in order to get clothing companies, especially women's clothing companies, out of the "winter" brought about by the financial crisis, we will welcome the arrival of "spring." Zhuhai Weissman Apparel Co., Ltd., which is the leading company in Zhuhai and even China's women's wear, puts forward the brand strategy of “best for group warming”. They believe that in the current situation, companies should use talents, science and technology, finance, marketing, logistics, and other aspects of cooperation, complement each other, achieve "hug and warmth," in order to produce a "synergistic effect" and jointly deal with the financial tsunami attacks.

It is reported that based on the brand strategy of Baotou Warming, Zhuhai Weisiman Clothing Co., Ltd. will implement the acquisition and merger of women's brands in 2009. The company will use its own strong corporate culture, incentive mechanism and "federalism" model to provide a strong driving force for the continued growth of corporate profits. Mr. Lin Zhendong, who is responsible for mergers and acquisitions of Zhuhai Weissman Garments Co., Ltd., said that they hope that women's clothing companies with strength will join their lineup. Weissman will use its advantages and partners in talent, technology, and technology. The exchanges and cooperation in finance, market, logistics and other aspects are needed to find cooperation points so that everyone can have their own driving force for development and enhance their ability to cope with the crisis.

Referring to the original intention of implementing this brand development strategy, Lin Zhendong of Zhuhai Wissmann Clothing Co., Ltd. stated that in the face of the economic crisis, it is difficult for a single company to make breakthroughs on its own, and at this time, “warming up and sharing resources” — companies Talents, channel construction, product development, production procurement, brand promotion, supply chain management and other aspects of extensive cooperation in order to have the ability to "turn the crisis into a machine" to create a new platform for rapid development.

As a 21-year-old development company, Zhuhai Weissman Garment Co., Ltd. is opening its arms to meet every partner to jointly welcome “spring” and achieve ever-changing foundation.