After Hainan Island's tourist duty-free shopping policy was tried on May 1, it was hailed by the vast number of consumers, and it also made the phenomenon of Hainan's tourism shopping combined into a new trend.
On May 1, the tax free shopping policy for Hainan’s outlying islanders was formally implemented, and the “May 1st†period was the peak period of Sanya’s tourism. In the three-day period, Sanya Duty-free shops had 42,000 visitors and 5946 purchasers. They purchased a total of 8,476 duty-free goods and delivered 79,133 people from the island. Among them, the maximum daily passenger flow reached 23,700 person-times, and the minimum one-day passenger flow also reached 15,000 person-times. What is amazing is that the Sanya Duty Free Shop has not been opened for business every morning. There are a large number of tourists waiting in line outside the door. When the shop door opens, tourists rush in.
“Each counter raised the cordon to limit the number of people.†“More than a dozen minutes of merchandise was wiped out.†This is a live portrait of the Sanya Duty Free Shop since Hainan Island implemented the exemption from the island.
The blood-collection family staged a panic buying game At about 8:30 a.m. on May 1, Hunan Affinity Tourism Hainan Branch staff rushed to the Sanya Duty Free Shop to explore the store. Although they had not yet opened the door, tourists who had come to shop had already appeared on both sides of the gate. Long line. A Mr. Wang from Harbin said that the goods he and his wife wanted to buy when they arrived at the store yesterday had already been sold out, so they queued up at 5 o'clock this morning.
In order to ensure the safety of tourists, the duty-free shop has set up a return passage, and the business hours have also been adjusted from 10:00 am to 9:00. In order to improve the harassment of “fighting families†who rushed into the shop, the duty-free shops took about 20 temporary consumers every three minutes; in order to ensure that tourists are not crowded in the concentrated area, the duty-free shops also guide guests into the area. After the shop must first turn left, after the luggage, clothes counter area, and then on the second floor after the shunt, to go to the first floor to buy watches, cosmetics, glasses and the like best-selling products.
Although entering the store early through the "tortured" channel, it is not easy for tourists to buy the tax-free goods they like. At 12 o'clock in the morning, a tourist in Hubei Province, Ding **, who was on the first floor of the Sanya Duty Free Shop, was holding a long list of “shopping lists†in his hand and his face was full of regrets. "I want to buy Swatch limited edition watches, help people purchase Ferragamo sunglasses, all sold out."
Since the New Deal set thresholds such as tax-free items and single quotas, the 5,000 yuan has become a very clear watershed. According to the store statistics, since April 20th, in terms of transaction volume, commodities with a unit price of 5,000 yuan or less accounted for 92% of the turnover, and the number of products with a unit price of 5,000 yuan or less has reached 99.6%. What is interesting is that most of the tourists go to common brand names such as L'Oreal and Swarovski. Some of the more popular overseas big names are lacklustre.
Tourism shopping still has space for luxury goods bundled with travel purchases. Will tourists simply be passionate about this?
"There are many restrictions. If it is deliberately not worth shopping," said Chen Shaofeng, deputy dean of the Institute of Cultural Industries of Peking University, tourists can go shopping in Hainan while shopping, but nowadays, online shopping is more convenient, and the special attraction is to buy. Not great.
“Brands need to establish a high-end image, and the hardware and software of the duty-free shops must keep up,†said Zhu Mingxia, director of the Xiangxiang Luxury Goods Research Center of the University of International Business and Economics. Buying luxury goods abroad is a process of enjoyment. Instead of showing off, the clerk takes great care of the goods. However, the clerk waits for two to three hours to wait in the country. The staff is inefficient. She wears the purses without gloves, and the shopping environment is crowded and noisy. It will cause the loss of customers.
Tax exemption is a gimmick, but most consumers do not go for tax exemptions. “Now it is fresh, but there are also many complaints from tourists. If the expectation value drops, the tax exemption for outlying islands may also happen.†Zhu Mingxia said: This information shows that the domestic luxury goods market is very large.
IResearch analyst Su Huiyan agrees with this. The Chinese are now purchasing luxury goods at 10, while online shopping and overseas purchases can only satisfy 5, and duty-free shops have undoubtedly filled a lot of space, but this market still has There is plenty of room. "Without the inconvenience of visas and long-distance travel, Hainan's tax exemption policy will draw most of the luxury overseas consumers back to China."
However, Chen Shaofeng reminded that Hainan's tax-free policy does not allow tax avoidance and tax evasion to find a way out. For example, he said that the "parallel imports" electronic products on the market were illegally carried by people and actually caused a loss in the state's taxation.
At the same time, relevant experts also said that eating crabs should take time. At present, Hainan Island's tax exemption has just begun to gain. It is believed that after raising the level of hardware and software, tax exemption will bring greater benefits.
"Duty-Free Shopping Tour" Many people in the industry suggest that staggering the peak of the holiday and finding a suitable time to go to Sanya, Hainan, may well go smoothly.
At present, China Free Group is stepping up cooperation with travel agencies around the country to create a fast shopping channel for team tourists. Team visitors can make appointments to shop, so that they can stagger into the peak of the store to avoid getting together. From the itinerary of many domestic local travel agencies, Hainan tax-free shopping tour tailored for shopping enthusiasts will be listed after the holiday season. Such as the new Kang-hui Brigade's "honorable journey to Hainan Shuangfei five-day tour" from May 2 onwards rolling the delegation every day, many travel agencies in Sanya Shuangfei 5th tour has also been determined to join Sanya duty-free shopping shopping trip.
Inevitably, there are two stubborn illnesses during the peak shopping period of duty-free shops - out-of-stock and long lines.
Out of stock has become the biggest problem for Sanya duty-free shops. "Now some clothing and some products have been replenished several times a day," said Hao Wengang, marketing director of China Free Group. "Because the goods are supplied directly from abroad, it takes time for logistics. With few cargo aircraft at Sanya Airport, large freighters Less, there is a certain impact on shipping."
Long queues are another chronic illness of Sanya’s duty-free shops. Apart from entering the stores, they have to queue up and queue up for purchases. Payments are even lined up. Mr. Jiang of Wuhan told reporters that it takes a lot of time to queue up for a table, and that the cashier only has one machine and has to queue. “The queue has been over one hour, and this efficiency is too low.â€
Reporter's point of view Luxury travel purchases, for Chinese tourists, the most popular ones are Hong Kong, South Korea, Europe, Dubai, and the United States.
Tourism shopping as an “infinite†cost has the greatest potential for economic benefits to be tapped in the constituent elements of tourism products. Therefore, many tourism developed countries and regions in the world attach great importance to the development of tourism shopping. So far, the concept of travel shopping has been widely discussed.
From the point of view of tourism, China has now formed a trillion-scale tourism market scale, and the total number of domestic tourists ranks first in the world. However, while the number of tourists is large, per capita consumption is very low, which has become a bottleneck restricting the expansion of China's tourism consumer market.
It should be recognized that tourism is eating, housing, swimming, shopping, and playing a one-stop industry. Many well-known tourist cities in China can only play without shopping, or the amount of foreign purchases in the local market is very small. This is tantamount to a leg loss. walk. In contrast, the world-famous tourist cities are all shopping paradise, such as Paris, New York, Dubai, Dubai, in particular, limited by the natural environment and cultural traditions, shopping is the main factor attracting tourists.
The development of tourism shopping has experienced a process from nothing, from single to relatively abundant. At present, due to the realization of the importance of developing tourism and shopping, the various tourism cities in China have stepped up efforts to develop tourism products. In the face of luxury goods, Hainan's tax-free shopping still needs to be upgraded.
On May 1, the tax free shopping policy for Hainan’s outlying islanders was formally implemented, and the “May 1st†period was the peak period of Sanya’s tourism. In the three-day period, Sanya Duty-free shops had 42,000 visitors and 5946 purchasers. They purchased a total of 8,476 duty-free goods and delivered 79,133 people from the island. Among them, the maximum daily passenger flow reached 23,700 person-times, and the minimum one-day passenger flow also reached 15,000 person-times. What is amazing is that the Sanya Duty Free Shop has not been opened for business every morning. There are a large number of tourists waiting in line outside the door. When the shop door opens, tourists rush in.
“Each counter raised the cordon to limit the number of people.†“More than a dozen minutes of merchandise was wiped out.†This is a live portrait of the Sanya Duty Free Shop since Hainan Island implemented the exemption from the island.
The blood-collection family staged a panic buying game At about 8:30 a.m. on May 1, Hunan Affinity Tourism Hainan Branch staff rushed to the Sanya Duty Free Shop to explore the store. Although they had not yet opened the door, tourists who had come to shop had already appeared on both sides of the gate. Long line. A Mr. Wang from Harbin said that the goods he and his wife wanted to buy when they arrived at the store yesterday had already been sold out, so they queued up at 5 o'clock this morning.
In order to ensure the safety of tourists, the duty-free shop has set up a return passage, and the business hours have also been adjusted from 10:00 am to 9:00. In order to improve the harassment of “fighting families†who rushed into the shop, the duty-free shops took about 20 temporary consumers every three minutes; in order to ensure that tourists are not crowded in the concentrated area, the duty-free shops also guide guests into the area. After the shop must first turn left, after the luggage, clothes counter area, and then on the second floor after the shunt, to go to the first floor to buy watches, cosmetics, glasses and the like best-selling products.
Although entering the store early through the "tortured" channel, it is not easy for tourists to buy the tax-free goods they like. At 12 o'clock in the morning, a tourist in Hubei Province, Ding **, who was on the first floor of the Sanya Duty Free Shop, was holding a long list of “shopping lists†in his hand and his face was full of regrets. "I want to buy Swatch limited edition watches, help people purchase Ferragamo sunglasses, all sold out."
Since the New Deal set thresholds such as tax-free items and single quotas, the 5,000 yuan has become a very clear watershed. According to the store statistics, since April 20th, in terms of transaction volume, commodities with a unit price of 5,000 yuan or less accounted for 92% of the turnover, and the number of products with a unit price of 5,000 yuan or less has reached 99.6%. What is interesting is that most of the tourists go to common brand names such as L'Oreal and Swarovski. Some of the more popular overseas big names are lacklustre.
Tourism shopping still has space for luxury goods bundled with travel purchases. Will tourists simply be passionate about this?
"There are many restrictions. If it is deliberately not worth shopping," said Chen Shaofeng, deputy dean of the Institute of Cultural Industries of Peking University, tourists can go shopping in Hainan while shopping, but nowadays, online shopping is more convenient, and the special attraction is to buy. Not great.
“Brands need to establish a high-end image, and the hardware and software of the duty-free shops must keep up,†said Zhu Mingxia, director of the Xiangxiang Luxury Goods Research Center of the University of International Business and Economics. Buying luxury goods abroad is a process of enjoyment. Instead of showing off, the clerk takes great care of the goods. However, the clerk waits for two to three hours to wait in the country. The staff is inefficient. She wears the purses without gloves, and the shopping environment is crowded and noisy. It will cause the loss of customers.
Tax exemption is a gimmick, but most consumers do not go for tax exemptions. “Now it is fresh, but there are also many complaints from tourists. If the expectation value drops, the tax exemption for outlying islands may also happen.†Zhu Mingxia said: This information shows that the domestic luxury goods market is very large.
IResearch analyst Su Huiyan agrees with this. The Chinese are now purchasing luxury goods at 10, while online shopping and overseas purchases can only satisfy 5, and duty-free shops have undoubtedly filled a lot of space, but this market still has There is plenty of room. "Without the inconvenience of visas and long-distance travel, Hainan's tax exemption policy will draw most of the luxury overseas consumers back to China."
However, Chen Shaofeng reminded that Hainan's tax-free policy does not allow tax avoidance and tax evasion to find a way out. For example, he said that the "parallel imports" electronic products on the market were illegally carried by people and actually caused a loss in the state's taxation.
At the same time, relevant experts also said that eating crabs should take time. At present, Hainan Island's tax exemption has just begun to gain. It is believed that after raising the level of hardware and software, tax exemption will bring greater benefits.
"Duty-Free Shopping Tour" Many people in the industry suggest that staggering the peak of the holiday and finding a suitable time to go to Sanya, Hainan, may well go smoothly.
At present, China Free Group is stepping up cooperation with travel agencies around the country to create a fast shopping channel for team tourists. Team visitors can make appointments to shop, so that they can stagger into the peak of the store to avoid getting together. From the itinerary of many domestic local travel agencies, Hainan tax-free shopping tour tailored for shopping enthusiasts will be listed after the holiday season. Such as the new Kang-hui Brigade's "honorable journey to Hainan Shuangfei five-day tour" from May 2 onwards rolling the delegation every day, many travel agencies in Sanya Shuangfei 5th tour has also been determined to join Sanya duty-free shopping shopping trip.
Inevitably, there are two stubborn illnesses during the peak shopping period of duty-free shops - out-of-stock and long lines.
Out of stock has become the biggest problem for Sanya duty-free shops. "Now some clothing and some products have been replenished several times a day," said Hao Wengang, marketing director of China Free Group. "Because the goods are supplied directly from abroad, it takes time for logistics. With few cargo aircraft at Sanya Airport, large freighters Less, there is a certain impact on shipping."
Long queues are another chronic illness of Sanya’s duty-free shops. Apart from entering the stores, they have to queue up and queue up for purchases. Payments are even lined up. Mr. Jiang of Wuhan told reporters that it takes a lot of time to queue up for a table, and that the cashier only has one machine and has to queue. “The queue has been over one hour, and this efficiency is too low.â€
Reporter's point of view Luxury travel purchases, for Chinese tourists, the most popular ones are Hong Kong, South Korea, Europe, Dubai, and the United States.
Tourism shopping as an “infinite†cost has the greatest potential for economic benefits to be tapped in the constituent elements of tourism products. Therefore, many tourism developed countries and regions in the world attach great importance to the development of tourism shopping. So far, the concept of travel shopping has been widely discussed.
From the point of view of tourism, China has now formed a trillion-scale tourism market scale, and the total number of domestic tourists ranks first in the world. However, while the number of tourists is large, per capita consumption is very low, which has become a bottleneck restricting the expansion of China's tourism consumer market.
It should be recognized that tourism is eating, housing, swimming, shopping, and playing a one-stop industry. Many well-known tourist cities in China can only play without shopping, or the amount of foreign purchases in the local market is very small. This is tantamount to a leg loss. walk. In contrast, the world-famous tourist cities are all shopping paradise, such as Paris, New York, Dubai, Dubai, in particular, limited by the natural environment and cultural traditions, shopping is the main factor attracting tourists.
The development of tourism shopping has experienced a process from nothing, from single to relatively abundant. At present, due to the realization of the importance of developing tourism and shopping, the various tourism cities in China have stepped up efforts to develop tourism products. In the face of luxury goods, Hainan's tax-free shopping still needs to be upgraded.
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