[China Glass Net] Hot online shopping to expand the "testing family"
[Show it out] The cooling of several days has made many people busy adding winter clothing for themselves. Ms. White-collar, 27, recently had a jacket with a price of 758 yuan in the Xinglong family. However, she earned less than 2,000 yuan a month, but she still had to pay for the rent. She did not have the courage to take out the clothes for nearly half a month.
Ms. Zhou, who is accompanying her shopping, suggested: "You might as well write down the item number of the clothes. I will help you buy it online, and guarantee the same price. The price is very cheap."
It is of course a good thing to spend less. Ms. Tian took the opportunity to try on the machine, and used the mobile phone in the fitting room to record the item number on the clothes label. After returning home, Ms. Zhou chose a reputable authentic shopping store and bought this dress for 380 yuan.
[Expert opinion] In recent years, more and more netizens have fallen in love with online shopping, and have been “attracted†into online shopping by high-quality online store products. However, online shop products can only look at photos, briefs, clothes, jewelry can not try on, try to wear weaknesses, so many netizens are not very worried.
As a result, some netizens quickly developed a style of clothing in a traditional shopping mall or physical store, wrote down the item number of the item, and turned to the online shopping service shop to purchase. As this group grows, they also have their own name: "Trying clothes."
According to industry insiders, this group is mainly young white-collar workers and college students after the 80s. The reason for choosing this approach is because they like to shop, but they don't have the financial strength to support the increasingly "expanded" demand. So, they chose to go shopping in the mall and go online to "Amoy."
The merchant has no choice but to "catch up"
[Market survey] The network is selling low-priced genuine products, which makes the “testing clothing†team increasingly “expandâ€. In the interview, the reporter learned that the rapid growth of the “trial dressing†team has affected the performance of some brands. The sales staff of a well-known domestic brand store in Zhongjie told reporters: “In the past, the traffic volume was directly proportional to the sales revenue. The more people come to the store, the better the sales performance. However, the number of customers has doubled and sold in recent times. The performance is not ideal."
[Business statement] Ms. Wang, who is selling in the Xinglong family, said that more and more customers like to try on clothes repeatedly in the store, and then take the opportunity to change clothes, secretly record the item number of the goods, and then go online to buy . "Busy for a long time, but it has become a shop online. For this reason, we had to hide the sign to hide the item number, which is really helpless." Ms. Wang said.
Subsequently, the reporter interviewed other merchants in Zhongjie and learned that they generally complained about the behavior of “testing clothing family†who only tried not to buy. The shopping guides of brand clothing have received such customers – “they tried it again and then did not buy it. People, we have no way at all, after all, buying and not buying is up to the customer."
Big brand online shopping can also play 50% off [online search shop] reporters learned that online stores domestic and foreign brands are all-encompassing. Not only popular brands such as Esprit, Gloria, Ou Shili, and brothers, but also include European, American, Japanese and Korean brands such as Chanel, Attachment, ONLY, and Thousands of Fortunes. Nike, Li Ning, Adidas, Jordan and other well-known sports brands are all available. Compared with the price of the store, most of the online quotes are only 50%-70% of the store price. For example, ONLY has a new coat, the store price is more than 500 yuan, and the online price is only 298 yuan.
[Online store voice] Why are online products so much cheaper than shopping malls? Ms. Jia, who opened a Korean children's clothing store on the Internet, said in an interview that because the online store does not use the venue and the salesperson, the cost is much smaller, and the sales price can naturally be lowered. In addition, different purchase channels will also make the same item in the online store cheaper than the shopping mall.
Ms. Jia introduced that there are two main types of purchase channels for those shopping outlets on the shopping network. One is a self-employed marketer from the manufacturer. Usually, these hired marketers are generally able to get a discount on the product at an "internal price", and then open the store to sell at a price lower than the mall, earning the difference. The other is that manufacturers directly open the Internet, the price of goods is naturally cheaper than the mall. Our reporter Sun Mingxin appeared in the figure: Ms. Zhou Age: 26 years old online shopping age: 5 years Amoy land: eBay.com in the franchise store to see the style, color, but also try on, in order to online search and purchase. If you are asking for the sales staff, you will definitely be rejected. Therefore, I think that the fitting room is a relatively hidden place in the shopping mall and a better place for the "clothing family" and "thief". As long as you close the door, whether you take it with your mobile phone or take notes, nobody cares.
Appearance figures: Ms. Du age: 29 years old online shopping age: 3 years Amoy land: Dangdang actually, the goods number looked at a large number of numbers, relying on memory to remember is also a trick. As long as you understand the meaning of the numbers, it is not difficult to write down the long list of items. The numbers in the item number of the garment represent different meanings. In general, the top four represent the brand, the production time, the fourth to the ninth is the style, the next three are the color, the latter two are the size.
I am a "dressing family"
Ms. Hou, who was called "God Strolling" by her friends, found a strange phenomenon when she was in the "Street Search" in Zhongjie. Several clothes sold in clothing stores did not have the signs marked with the item number.
"What about the signage?" After repeated inquiries, the sales person said that the clothes are fidelity. If the clothes are purchased, the signs will be handed over to the customers. Sure enough, after Ms. Hou paid the purchase price, the salesperson handed the sign to her. Why did the sign that was originally attached to the clothes "appear" after payment? What mystery is the merchant playing?
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