Emerald green “Golden Feast” intangible cultural heritage “錾花” craft

The annual Shenzhen International Jewelry Fair will be on schedule in September. In 2013, Shenzhen Jade Green Jewelry Group Co., Ltd. will prepare for the jewelry exhibition early, which will bring a surprise feast. In addition to the finest products and new products at the 1F043-052 booth of the Shenzhen Convention and Exhibition Center, the exhibition will also hold a grand customer appreciation meeting at the Grand Hyatt Hotel on September 11th. A number of rare jewellery treasures will be displayed, especially the first time the jewellery veil of craftsmanship made of intangible cultural heritage will be unveiled.

Emerald green “Golden Feast” intangible cultural heritage “錾花” craft

2013 is an extraordinary year for the gold jewellery industry. The sharp drop in international gold prices this year has stimulated the enthusiasm of the gold jewellery market. The crazy purchase behavior of the Chinese people once again verified the market position of gold jewellery. Green Jewelry is a large-scale jewelry enterprise integrating gold jewelry processing, production, sales and import and export. This year is an extraordinary year for emerald jewellery. The original green company, located at No. 3, 2nd Street, Shuibei 2nd Road, Luohu District, Shenzhen, ushered in the upgrading and reconstruction of the original site. Soon after, this vast land will rise. More modern high-rise buildings, serving the friends inside and outside the industry. Since May this year, the Green Jewelry Exhibition Hall has been temporarily moved to the 4th floor of the National Jewelry Testing Center Building, Belle South Road, Luohu District (the junction of Tianbeiyi Road, Wenjin North Road and Bellini Road) - Jinli International Jewelry Trading Center Phase II ), here, the emerald green has re-opened a new magnificent exhibition hall and a comfortable customer reception room, etc., which opened a new chapter for the service of the jewelers. Since the move, many customers still care and support the green jewelry as always. On the occasion of the jewellery industry event, in order to thank these companion green companies to come together to jointly create a jewelry dream friends, green jewelry will be presented a beautiful, creative and imaginative art treasure jewelry visual event. The event was called “Golden Feast”. One of the reasons is that the emerald jewellery will showcase its glorious intangible cultural heritage created by ancient Chinese ancestors at the event – ​​traditional techniques such as silk flowers and filigree inlays. Made of fine products.

Silk flower is one of the traditional crafts of metalworking in ancient China. Use a small hammer to strike metal rafters of various sizes, leaving scars on the metal surface to form a variety of different textures, resulting in a multi-layered three-dimensional decorative effect on a single metal surface. This process began in the late Spring and Autumn Period and prevailed in the Warring States. However, with the tumult of time, in today's China, the craftsmen who are familiar with it are precious and scarce, and the handicraft jewelry they make has the most modern jewelry. Beauty and vitality. This is because these traditional handicraft jewellery is long, the emotions and labor are huge, and it carries the experience of one's life. This process has been recorded in the works and has been recorded in a moment. The story of the legend and the background of the dialogue. Looking at the world's best luxury goods in the world, most of them are worthless. The important reason is that some of them are handmade by handcrafted craftsmen day and night, which is more and more painstaking. After three years of thinking and preparation, Emerald Jewelry introduced the production process of such 3,000-year-old intangible cultural heritage into the enterprise, extracting the essence, combining traditional ideas with new ideas, new techniques and new styles. Designed to promote traditional craftsmanship and produce exquisite results, creating a unique aesthetic perspective and aesthetic value.

In addition, the customers will be familiar with the green "Hyun Dance Gold", "Watch US Dollar", "Golden Gift", etc. will also show new exciting at this event. The perfect interpretation of the "ArtDeco" art of "Hyun Dance Gold" gold jewelry will once again show the true color of fashion gold with extraordinary sparkling and fine texture; "Watch US Gold" will let everyone feel the sunshine together with "Cloud Brocade Bracelet" series The jewellery culture of positive energy; the “Ruyi Transit Zodiac” series will present rotating gold jewellery made with new techniques; the gold gifts that are ingeniously conceived are the Chinese culture, which is a collection model.

The relevant person in charge of the emerald green revealed some details of the activities in advance, saying: “The Golden Jubilee Feast” is a perfect jewellery piece presented by a beautiful model. In addition, more exciting links will be interspersed in the middle, and new and old friends from the industry are invited to come and enjoy. .

It is also known that the first China Gold and Jewelry Industry Culture Forum will be officially started at the afternoon of the 11th at the 2nd pm by the Shenzhen Gold and Jewelry Industry Association and the Green Group. The China Jewelry and Jade Jewelry Industry Association, the China Gold Association, the Shenzhen Luohu District Government, and the Academy of Fine Arts of Tsinghua University strongly support the invitation of cultural figures such as Qian Wenzhong, Ma Weidu and more than 100 well-known jewelry companies to attend the event.

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