The traditional Chinese festival, the Mid-Autumn Festival, has already passed, and the gift climax has followed. You can think of a few gifts for the Mid-Autumn Festival. What kind of gift do you choose? For these questions, a random survey was conducted on the streets of Shanghai.
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The survey results show that decorations, durable consumer goods, and food gift boxes have become the top three choices for Shanghai people to give gifts, and more than 80% of respondents said they will personally send gifts to each other. The results of this survey are very unexpected. According to previous years' experience, food gift boxes or souvenirs are the first choice for Mid-Autumn Festival gifts. In recent years, decorations and investment products have become the new favorite of gifts.
For this anti-conventional phenomenon, interviewed the relevant person in charge of the Shanghai Jewelry Association. The person in charge said that according to the data monitoring of the association, since 2010, the purpose of consumers purchasing diamonds, gold and jade has gradually changed, and the proportion of jewellery diamond consumption for gifts is increasing. It is second only to 2013. Marriage and wearing, higher than investment, this situation is more obvious in the month before the traditional festival. Judging from this change, at least the Chinese people have become more rational in gift giving, paying more attention to the grade and taste of gifts, and gradually lowering the requirements for practicality.
In fact, there are many gifts that can reflect high-end and quality. Why can diamond jewelry and other jewelry become the first choice? In this regard, the head of Shanghai Xinzhiyuan Jewelry has its own explanations and opinions. The person in charge said that jewelry products are favored by the Mid-Autumn Festival gift group for three reasons. First of all, it is inseparable from the traditions of the Chinese people and the characteristics of the jewelry itself. Jewelry was a symbol of the identity of the royal family, the royal family and the wealthy merchants. It has a different cultural meaning. Secondly, the price of jewelry has increased greatly in recent years. It is also a good investment choice, allowing the recipient to feel the respect of the other person; again, the jewelry is easy to save, allowing the recipient to remember the gift giver for a long time.
How will consumers see this change? At the office building experience center of Xinzhiyuan Jewelry International Plaza, Xuhui District, Shanghai, Mr. Li, who came to buy the diamond ring, expressed his views. Mid-Autumn Festival sent diamond gold, which not only borrowed the auspicious meaning of jewelry, but also offered a good blessing to each other. It can also preserve the value of the value-added, and earn a respect for each other. It is the best choice for gifting relatives and friends, and giving gifts to the family. It is more profound than the common food and souvenirs. Mr. Wang, who also used the diamond ring as a gift for the Mid-Autumn Festival, has a more unique view. His acquaintance with his wife was at a Mid-Autumn Festival party. From this, they feel that the Autumn Festival is more important than Valentine's Day. It is both a commemoration day and a family reunion. Mr. Wang wants to take the opportunity of the Mid-Autumn Festival holiday, take his wife and children to travel to Yunnan, and in the romance of travel, personally wear a diamond ring for his wife, to commemorate the Mid-Autumn Festival with multiple meanings, the meaning will be more extraordinary.
In fact, regardless of the purpose of the gift, a jewelry gift represents the best wishes, the most sincere wishes, and the most distinguished respect of the gift giver. The source of the heart jewels is willing to have a lover in the world, and the family is happy.
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