London Olympics clothing Yantai to create tens of thousands of suits debut opening ceremony

"Infamous" London Olympic sponsors, "Made in China" can be described as deep-rooted, with the opening ceremony into the "counts", the fight against the Olympic apparel resources has been undetermined ---

Li Ning has signed gymnastics and other sponsorship rights for the Chinese delegation to the 5th team. Anta provided prize-winning equipment for the 10 international Olympic events for the Chinese delegation; Peak will provide New Zealand delegation with multi-faceted professional equipment; Hongxing Erke and the Iranian Olympic Committee reached an agreement. The agreement; Jordan will design the London Olympics suit for Kazakhstan, Turkmenistan and Mongolia*....

How many Olympic teams appear in "Made in China"? Yesterday, following the disclosure of the US Olympic uniform "Made in China" by a number of Chinese and foreign media, the YMG reporter was informed that as the host of the British opening apparel, the manufacturer behind it is also from China and is processing and producing for Yantai.

11,000 sets of Olympic custom apparel landed on the tentacles of the Olympic Games in Yantai.

Longkou Nanshan Clothing Bowen Foreign Trade Manager Chen Wei confirmed the existence: “A few months ago, we successfully produced 11,000 sets of high-end admission suits for the London 2012 Olympic Games and successfully cleared customs in the UK. On the opening day, the London Olympic Organizing Committee Officials and representatives of some athletes will be dressed in costumes made in Yantai."

Chen Hao told reporters that these more than 10,000 sets of high-end admission suits are men's wear, including the dress code of the Olympic Games Organizing Committee and the representative dress of the athletes.

“The Chinese textile industry has always been a typical example of a labor-intensive industry, once winning the world market share with winning weapons at a low labor cost, 'innovation' and 'science and technology' have never been the slogans of Chinese textile companies. This time, we were certified by Yantai. Not all of them!” After reviewing this order, Song Riyou, general manager of Nanshan Textile and Apparel, was quite excited.

The reporter learned that British people are known for their rigorous conduct and are even stereotyped in traditional impressions. To qualify for orders, "Nanshan" is not easy. Song Riyou introduced that last year, Nanshan Clothing Company Bowen factory passed three inspections before finalizing the order.

In order to break the “Made of cheap” quality made in China, Nanshan Garments, a local company, has long been connected with world-class brands. Since 2006, the company has carried out two large-scale industrial expansions and successfully completed. The integration of the entire textile and apparel industry chain. In addition, they have successfully acquired Australia's top 4 high quality ranches and introduced the world's most advanced tops processing, dyeing, spinning, fabrics, garment processing technology equipment and process management, technical talents...

Even so, in the process of getting an order, it still encountered some "frustrations." Wang Xun, director of the Nanshan Garment Bowen Factory responsible for the production of the batch of orders, said that foreign companies pay great attention to issues such as salary, overtime, benefits and benefits of employees, and their quality management system, occupational health and safety management system, and environmental management. The system has undergone a series of rigorous reviews. Eventually, on June 23, 2011, it reached the second-level (best domestic level) for factory inspection, obtained the order qualification for the London Olympic Games, and successfully signed the order for the London Olympic Games in the UK.

Each set of priced at 4,000 yuan into the high-end area of ​​11,000 sets of "Nanshan made" clothing debut in London Olympic Games to the company what impact? Song Riyou told reporters: "The first is direct economic benefits."

It is reported that 11,000 sets of suits produced for the London Olympic Games have a lot of cost due to its complicated process, and the income is also high. This reporter learned that this batch of tailored suits for the Olympic Organizing Committee allows the company to get a lot of added value, can be described as the price "a worthy of tens of pieces", each set is about 4,000 yuan***!

In fact, more than that. Some people in the industry believe that the Yantai enterprises' competitiveness in the international high-end areas has also reflected that the Chinese textile industry has gradually advanced to the international high-end competition under the impetus of the high-end wave and international competition.

Yantai Enterprises Nuggets Overseas "In fact, more than two-thirds of the sports equipment and apparel at this Olympic Games are made by Chinese companies. It can be said that Chinese companies are the biggest invisible sponsors behind the London Olympics." In the London Olympic Games, more small commodities, sports equipment, and construction projects are all from China.

The 2008 Beijing Olympic Games made Yantai Manufacturing pampered for a time. "Recalling the Beijing Olympic Games, we have also seen the participation of Yantai companies." The relevant person of the Municipal Economic and Information Commission introduced that during the hosting of the Beijing Olympic and Paralympic Games, the Lord The clock system in the "Bird's Nest" stadium is provided by Yantai Long Lasting Watch Group. It is accurate in operation and exquisite in craftsmanship. It is approved by the organizer; Yantai Xinke steel structure independently develops steel grating products, and is also in the Beijing Olympics Bird's Nest, Water Cube and other key venues. The construction has won bids...

However, it will be carefully observed that the sportswear brand does not have the presence of Yantai. "This year's London Olympics still lacks home court advantage for local brands. For the London Olympic Games outside the country, it is not the Yantai company that started in casual sportswear, but succeeded in leveraging Nuggets' sporting goods to become an accident. 'Long away away'!" said the relevant person in the City Clothing Industry Association.

The reporter learned that in the recent year, Yantai companies sponsoring global sports have become active. In the interview, many sports equipment such as towels and towels worn by fans in the NBA are also produced in Yantai during the European Cup.

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