R&D is a shorthand for French Romantique & Distingué - meaning an elegant romanticist. In 2008, R&D, the French elegant and fashionable women's wear brand of Guangzhou SuoDuan Garment Co., Ltd. was born, emphasizing the core value of the brand---"a refined French elegance".
R & D brand style: simple and refined, classic seeking modern, elegant with vitality.
R&D brand positioning
1, age positioning
My heart is a modern woman of 25-35 years old who is independent in thought, loves fashion, does not stick to conventions, and seeks a high-grade metropolitan lifestyle.
2, price positioning
Spring price band: 239-1399 yuan? The main price band accounts for 80% of the 239-999 yuan?
Summer price band: 239-999 yuan? The main price band accounts for 80% of the 239-899 yuan?
Autumn price band: 239-3999 yuan? The main price band accounted for 80% of the 399-1199 yuan?
Winter price band: 269-4999 yuan, the main price band accounts for 80% to 399-1899 yuan
Mainly for urban women who are elegant, stylish, full of taste and know how to enjoy life, R&D fashion collections are inspired by French elegant elements. They are fully designed to experience the love of French fashion. The styles of the brand products are rich, and the collocation is strong. Each one is extremely detailed in quality, simple but not simple, suitable for popular parties, work and social events. Currently, there are more than 300 brand stores in major consumer cities in China. R & D three major product series: leisurely holidays, elegant metropolis, fashion party, full range of products from clothing to accessories are very rich, able to meet the needs of a variety of occasions with style, suitable for different styles of fashion women.
Cooperation mode: joining, agency, joint venture. Preferential cooperation policy, suitable profit.
Advantages of cooperation:
In 1-8 years, the industry has accumulated experience, a solid structure, mature product R&D, operation management team and terminal image consultant team support.
2, advanced clothing production, manufacturing, sales experience.
3, the most demanding quality, great potential for consumption, reasonable and reasonable prices, Europe and the United States cutting-edge fashion design.
4. Standardized store operation system and perfect computer management operation system.
5. Regularly support the terminal shop for systematic training.
6. Effective and effective promotion and promotion programs.
7, from the site selection, decoration, training, preparations for the opening, promotion to the opening of the whole process of guidance.
8. Attractive support to minimize partner investment risks.
Support policy:
Free initial fee, exchange support, shelf support, store free design, free operation support, free promotion support program, free training support, reasonable profit space, long-term development cooperation concept.
Market distribution
Harbin McKayle, Shenyang Xinmat, Jilin Paris Spring, Tianjin Friendship, Urumqi Huijia, Xi'an Seg, Xidan Lanzhou, Tianpu City, Guangzhou Dongpu, Nanjing Ocean, Chongqing New Century, Nanning Dream Island and more than 300 cities Home shop,
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Nanjing Intime Import and Export co., Ltd. , https://www.njintime.com